Nick Abraham, the founder of Leadbird, has a unique way of generating leads and appointments for his B2B clients. His company uses hyper-personalized cold emails to reach potential customers. This approach has helped him serve more than 50 clients ranging from unicorns to startups. Leadbird collectively books over a thousand appointments per quarter for its clients. Thanks to this success, Nick shares 3 tips that he’s implemented on how to create successful cold email campaigns. By following his advice, businesses can expect to see an increase in leads and appointments generated through their own campaigns.
Setting up your outreach for success
A big mistake that leads to low deliverability and inconsistent results is not setting up your email domains correctly. One common mistake is using Gmail accounts instead of a professional email. Gmail has strict limits on the number of emails you can send per day, which can lead to system breakages and inconsistency. Another mistake is pitching too hard in the initial email. Instead, focus on personalization and building a relationship with the lead. By following these tips, you can maximize your chances of success with cold emailing.
Making sure your message gets delivered
In order to ensure that your lead generation campaign has the best chance for success, it is essential to set up your DNS records properly. This includes ensuring that you have the correct MX, DKIM, and DMARC records in place. “I prefer outlook accounts for lead generation campaigns because the deliverability is generally better. However, you can’t scale these types of accounts as much as other kinds.” Nick mentioned
Forwarding your secondary domain to your primary domain is also a good idea. Finally, you need to warm up your domain for at least two weeks before sending cold emails. If you don’t do this, your inboxes will be shut down very quickly. Thankfully, Nick created a software called Inboxy that will automate this process for you.
Good Copy & Offer
When it comes to lead generation and cold email outreach, one of the most effective ways to create a more personalized and engaging experience is to use questions that funnel back to your service. For example, “if your lead list includes your prospect’s LinkedIn, you can create icebreakers on the university they attended, a local sports team, or a specific accomplish. This can double your reply rate. Nick created Quicklines to automate this at scale for his outbound campaigns.
If you add a simple conversational one sentence question to your cold email, you can create a more conversational tone that connects with your potential customers on a more personal level. Additionally, using this technique will also help you draw conclusions about what interests each lead, giving you valuable insights into their preferences and needs. Ultimately, by making your messages less direct and more conversational, you will be able to generate better leads for your business.
Cold emailing is essential for companies of all types when it comes to generating leads for their business, Nick provides the strategies and services to help these companies succeed in their B2B demand generation campaigns.