Having a memorable branding is crucial for any company. If people can’t remember your brand, they will likely buy from someone else. Fortunately, there are many branding hacks that will make your business more recognizable and engaging! In this blog post, we’ll discuss 5 branding hacks that will help you create an unforgettable and successful branding strategy.
Consistency helps branding to be recognizable and engaging. Successful branding includes branding that is consistent across all mediums. Whether you use the same colors, fonts, style of speech for your branding or not, it’s important to ensure branding remains similar and recognizable between different platforms. If possible, pick a color scheme with only one dominate color and accentuate the rest of the branding elements with this dominant color.
Regularly updating your blog also establishes you as an authority in your industry, which can help with branding. Even if you are not comfortable writing, it’s essential to have a blog that will allow your branding to be recognizable. People are more likely to remember brands they read about often and by having regular posts on your blog, you’ll keep branding consistent across all mediums, establishes you as an authority in the industry which can help with branding, and keeps branding present on someone’s mind so they are more likely to remember your brand. In addition, blog posts should be informative and helpful to your audience.
DIY Your Website using the Right Tools
One of the most branding hacks you can do is DIY your website. You may not be a professional designer, but there are tools that will allow you to design your own branding and create something effective and engaging for branding purposes. One such tool is Canva which allows users with limited graphic designing skills to easily build branding for their company’s social media accounts, logo designs, posters/postcards etc. You don’t need to be a branding genius to use this app. Canva has pre-made templates for users with different branding needs, which allows people without any branding skills or knowledge of design software create branding that is effective and engaging.
Have the Same Handle and Domain Across Platforms
If possible, have the same handle on every platform. This makes branding more recognizable across different platforms and will make it easier for people to connect with you or your company.
It also helps branding appear professional which can improve how someone sees your business/company as a whole. For example, @ColderICE is my Twitter account but I use Instagram and Snapchat under the username colderice, branding becomes confusing and I’m less likely to be recognized in each space because one of them says ColderICE while two other accounts don’t say anything about who we are or what we stand for.
Focus on Your Users
If you want branding to be engaging, you need branding that is focused on your users. Your branding needs to solve a problem for them and provide value in some way. Your branding should be created with your users in mind. What do they want? How does branding help them achieve their goals better or more easily?
These are the types of questions you need to ask when creating branding so that it is not only successful but also engaging and memorable for people on different platforms. If there’s a way to incorporate what your business does, who you stand for, etc., into branding then it will likely have greater success at being both effective and engaging. People are more likely to remember brands they believe can help or will benefit them even if it’s just in small ways. That’s why branding should not only look good but also include elements that offer real value through features like unique selling points, testimonials from clients/users.
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.