The importance of content marketing cannot be overstated. Content marketing has long been the best way to attract potential clients and increase a brand’s digital footprint.
What is Content Marketing? Although there are many definitions of what exactly “content marketing” entails, most agree upon two key tenets: Producing high-quality content and Sharing it with your target audience.
The following 5 Content Marketing Strategies are just what you need to take your business to the next level.
Content Marketing Strategy #01
Content is King
They say content is king, and this couldn’t be more true for content marketers. The fact of the matter is that without content you’re not going to get much traction on your website or social media account because it’s so difficult to stand out from other brands in today’s digital world.
Your audience doesn’t want just any old thing they see online – what they are looking for are real solutions, interesting things related their interests, and valuable information about topics relevant to them (and if the whole process happens in a way that feels natural then even better).
So how do you create quality content? For starters, make sure all your posts have an eye-catching title as well as two-to-three paragraphs of text with at least one image.
Content Marketing Strategy #02
Consistency is Key
Content marketing works best when you’re posting consistently. The more often your content shows up on a customer’s feed, the more likely they are to take notice of it and ultimately visit or purchase from your site. And while creating daily blog posts might be difficult for some brands, there are many ways in which companies can post new content weekly or monthly that will also lead to success (e.g., how-to videos).
Content is the fuel that drives Content Marketing. It’s what your audience wants, and it’s also what will give you a competitive edge in today’s digital world of marketing.
Content has two key elements:
- Strategy (think about who your target customer is)
- Execution (the way this strategy comes to life).
Content Marketing Strategy #03
Content Creation & Curation
Ideas are all well and good but when it comes down to executing them there are few more tedious tasks than creating content from scratch especially for those with busy schedules or limited time on their hands.
Thankfully there are various tools which can make Content Creation easy by automating some aspects of the process for you. Examples include software like Quuu Promote that lets you create engaging social media posts from Content Feeds with a single click, or Web Content Pro which offers Content Curation for trending topics and niche interests.
Content Marketing Strategy #04
Building Your Content Catalog
Content marketing is a big undertaking and that’s why it’s important to have a Content Catalog. This way you can keep track of all your published content, the date each piece was published, what platform you posted it on (e.g., Facebook or LinkedIn), how many engagements it received (i.e., likes/comments/shares) as well as any trends in performance over time for easier analysis and decision-making down the line.
Content is all well and good but it’s not going to do you any good if no one can find what they are looking for on your website. One of the best ways to ensure that this isn’t an issue is by building up your content catalog, so when someone comes across your post they will have other options available besides just clicking away because there was nothing else that interested them at first glance (this also applies to social media feeds).
You want enough content in your catalog so people won’t get bored after a couple pages – even though how many articles you include will depend on the type of Content Marketing you are engaged in.
Content Marketing Strategy #05
Content Plans & Content Calendar
A good content plan lays out all your goals for a certain period (e.g., one year) and then breaks these down into monthly, quarterly or even weekly tasks which can be executed accordingly – keeping everyone happy with their workload.
It’s also important to have an accompanying content calendar that lists when specific pieces of content need to be created/published so it doesn’t get missed along the way (because missing this step could lead to some significant setbacks).
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.