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5 Email Marketing Hacks You Can Use Right Now to Gain More Subscribers

Did you know that email marketing is the most effective way to reach your customers and generate revenue? Marketing is about connecting with your prospects on a personal level, and email does this better than any other form of marketing out there. This blog post will teach you 5 email hacks to grow your email list, which in turn can lead to increased revenue for your business.


Hack #01

Add a GIF of someone using your product in action (or something else eye-catching) at the top of each email newsletter or campaign.

This not only catches people’s attention immediately but it makes them feel like they know you because they get a glimpse into what goes on behind-the-scenes in your company. You might have seen some email campaigns with GIFs and wondered how they got email recipients to watch them.


Hack #02

Use a video in your email marketing campaign or newsletter instead of an image.

Video has been found to be nearly three times as effective at engaging email subscribers than photos, so this hack can help you improve engagement rates and keep people on your email list longer. The content should match the call-to-action (CTA) in the email – if you’re trying to get someone to buy something, put up a testimonial from satisfied customers that use words like “buy” and “order now”; if you want them signed up for more info about your product or service but not yet ready to buy, put up a video of how it works.


Hack #03

Put your email sign-up form in the sidebar or footer of all pages on your website so that they are always visible to visitors and new leads who might not have seen them yet.

This way you can grow your email list without having to do anything other than just let people find what’s there for them.


Hack #04

Offer discounts to email subscribers only (not customers)

Email is still one of the most effective ways to reach out and offer promotions and deals – this hack will help increase sales while also growing your email list at the same time. To make it more enticing, give free shipping if someone signs up via email as well.


Hack #05

Add email marketing to your social media accounts

When you market on Facebook, Twitter, Instagram and other sites that people use for personal reasons rather than professional ones (most of the time), make sure email is one of the options next to “share” or “retweet.” This way when someone engages with your post they also have a chance at signing up for email updates from you.



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.




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