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How Marketing Funnels Work

Marketing is a vital part of any business. How can you get people to know your product if they’ve never heard of it? How do you make sure that the people who are interested in what you’re selling will buy from you instead of someone else? To answer these questions, marketers use marketing funnels. Marketing funnels are steps, or stages, that marketer take their potential customers through in order to convince them to purchase goods or services. If this sounds confusing, don’t worry.


What are the different types of Funnels?

Marketing funnels can be used for many different things, such as selling a product. There are different types of marketing funnels: Ecommerce funnels, sales funnels, webinar funnels, email funnels, lead magnet funnels, video marketing funnels, homepage funnels, awareness and conversion. Each funnel is designed for a different purpose.

Ecommerce Funnels

An Ecommerce funnel is used to sell products online. The goal of an ecommerce funnel is to get people to purchase your product. There are many steps in an ecommerce funnel, such as adding items to a cart, checkout, and payment.


Sales Funnels

A sales funnel is used to increase the number of sales that you make. The goal of a sales funnel is to convert leads into customers. Sales funnels have several stages, such as lead capture pages, email sequences, and offers.


Webinar Funnels

A webinar funnel helps you sell more products by hosting live or recorded webinars. Webinar funnels have several stages, such as lead capture pages, email sequences, and offers.


Email Funnels

Email funnels are used to increase the number of people who subscribe to your email list. The goal of an email funnel is to get people to sign up for your email list and then convert them into customers. Email funnels have several stages, such as lead capture pages, email sequences, and offers.


Lead Magnet Funnels

A lead magnet funnel helps you collect leads from potential customers. The goal of a lead magnet funnel is to get people’s contact information in order to market to them later. Lead magnet funnels have several stages, such as opt-in pages, thank you pages, and autoresponders.


Video Marketing Funnels

A video marketing funnel is used to increase the number of people who watch your videos. The goal of a video marketing funnel is to get more people to see your videos and then convert them into customers. Video marketing funnels have several stages, such as lead capture pages, email sequences, and offers.


Homepage Funnels

A homepage funnel helps you increase the number of website visitors that you have. The goal of a homepage funnel is to get more people to visit your website and then convert them into customers. Homepage funnels have several stages, such as lead capture pages, email sequences, and offers.


Awareness Funnel

An awareness funnel is used to increase brand awareness. The goal of an awareness funnel is to get more people to know about your brand. Awareness is the process that all companies go through to get people interested in their product or service. This includes advertising your brand online and offline, like on billboards and TV ads; creating social media accounts where you can connect with potential customers; putting up flyers around town; hosting giveaways at local events; etcetera.


Conversion Funnel

On the other hand, conversion refers to taking someone who has expressed interest in your product (i.e., they clicked on an ad) and convincing them to buy it from you instead of someone else’s company using persuasive techniques such as discounts, free shipping offers, and other enticements.

A conversion funnel is used to increase the number of sales that you make. The goal of a conversion funnel is to get more customers who will buy from you instead of someone else.

One of the most common types of marketing funnels is an Ecommerce funnel. An Ecommerce business, or online store, has a number of steps that potential customers go through before they actually purchase anything from it.

For example, these companies will start off advertising their brand on social media platforms like Instagram and Facebook to get people interested in what they’re selling; then they use email campaigns to continue connecting with those who have shown interest but haven’t made a purchase yet by sending them offers for discounts and free shipping if orders are placed within certain time limits.

Finally, once the customer places an order using any available discount codes or shipping incentives, he/she can be added to a list where future promotional messages about new products or sales can be sent. This process is typically known as an Ecommerce funnel because it helps companies sell more products and make even more money.



Building your own Funnels is an easy way to gain more business. Funnels are proven marketing tools that help you get the most out of all your hard work. You can do this by creating a lead generation funnel, marketing funnel and sales funnel for driving traffic and generating leads/sales with a clear path from start to finish.

The more funnels you create or master, the more money you will make and the better your business will perform. Funnels are a proven marketing tool that the top coaches use to generate interest in their services and convert them into paying customers.

Funnels help to measure the success of your marketing efforts so you know where you need to focus your energy.

The best place to start is by using pre-made funnels. With our ready made funnel, you can have Funnels ready to go in minutes.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


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