Marketing is one of the most important aspects for any business to succeed. In this blog post, we will discuss 5 Marketing Tips that will help you get ahead of your competition and make your brand grow faster. These tips are essential in today’s competitive world because they provide a powerful advantage over other companies. Let’s take a look and how they can help you dominate!
1. Constantly Optimize User Experience
The foundation of any successful marketing campaign is a great user experience. If your users are having a good time on the website, then they will naturally want to share it with their friends and family. This increases organic traffic through word-of-mouth referral and in turn builds brand awareness which leads to more sales.
User Experience is one of those things that must be constantly optimized for maximum results. It’s an on-going process where you measure what works and make changes accordingly so as not to lose momentum but also keep pushing ahead towards success.
For example, if we find out our site gets 5x more visitors from Google than Facebook we could start optimizing our social media posts around keywords related to Google SEO (Search Engine Optimization). A better understanding of your users and what they want will lead to a better user experience which in turn leads to more sales.
2. Make Performance Analysis an On-going Strategy
Performance Analysis is a key component for any successful marketing campaign. You must be constantly evaluating how your campaigns are performing and make changes accordingly to maximize the effectiveness of your spending.
We can use tools like Google Analytics or Facebook Pixel to determine which ads get the highest click-through rates, where people spend most of their time on our website, and what type of demographics are responding best to each ad. This data helps us prioritize our budget so we know exactly where it should go in order to have maximum impact on sales.
3. Explore Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is an effective way to get your ad in front of a very specific target demographic. Paying for ads on Google, Facebook and other platforms allows you to be hyper targeted when it comes to who sees the ad so we can focus only on people that have some sort of interest or need related to our product/service offering.
This type of campaign often has a high return on investment because they are so specifically targeted at those users most likely interested which leads them right back to the website where they make purchases.
4. Reach Out to Forum Posters
Forums are a great way to get some quick advice from experienced people in your industry. There’s no better place for marketing tips than on forums where customers are actively talking about problems that can be solved by your product or service offering. You should reach out and offer them something of value (i.e. free pdf, discount) so they download the resource and hopefully post it online as well which will help with SEO rankings.
5. Ask Influencers to Write and Share a Testimonial
Influencers are people with large followings on social media and other platforms. These are the people that most of your target audience follows so when they promote your product or service offering it reaches a massive audience which increases sales.
The best way to get influencers interested in promoting you is by asking them for something valuable first (i.e. free sample, discount). You can then ask these influencers to provide a testimonial if their experience was good which will be shared online on popular review sites like Yelp and Google+ Local as well as posted across all social media channels where they have followers.
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.