Connect with us


5 Mistakes You’re (Probably) Making with Your Marketing Funnel and How to Avoid Them

Are you frustrated with your marketing funnel? If so, don’t worry! You’re not alone. Many people these days are overlooking or mismanaging 5 key areas of their marketing funnels and it’s costing them a lot of money. Here are 5 mistakes that you might be making with your marketing funnel and how to avoid them in the future.

1. Not Segmenting Traffic Properly

This is one of the most common errors made by marketers today. All prospects should be separated into different groups based on interests, demographics, etc., which determines how they will be marketed to- this eliminates confusion about what type of content or offer will appeal best to that particular person.

2. Not Driving Enough Traffic to your Funnel

Mistake number two can be easily fixed by driving more traffic to your funnel. One of the best ways to do this is through search engine optimization (SEO) and pay-per-click (PPC) advertising.

Make sure you are targeting the right keywords, using effective ad copy, and tracking your results so you can make necessary adjustments along the way.

Also consider investing in social media marketing or email marketing to generate more leads for your funnel.

When you have a large enough audience, you can begin to create more specific funnels for them.

3. Offering the Wrong Incentives

If you’re not sure what incentive to offer your prospects, ask them! Many people are hesitant to do this, but it’s a great way to get feedback and learn what type of offer would be most appealing.

You can also survey your audience or use popups on your website that ask visitors what their biggest challenge is. This will help you determine which pain points you should focus on solving with your marketing funnel.

Offering the wrong incentive can actually hurt your conversion rates, so make sure you take the time to identify what would be most beneficial for your target market.

4. Having a Faulty or Incomplete Sales Funnel

A lot of people assume that once they have a lead, they can start selling. This is not the case. In order to be successful with your marketing funnel, you need to have a well-oiled sales funnel in place.

Your sales funnel should consist of 5 key steps: capturing leads, providing value, building trust, offering a solution, and closing the sale. If any one of these steps is missing or ineffective, your funnel will not work as well as it could.

Make sure you are taking the time to properly map out your sales funnel and test it regularly to make sure everything is running smoothly.

5. Not Using Automation Tools

Automation is crucial for success with marketing funnels. You can’t be everywhere at once, answer every question that your audience might have, or fulfill every request they make- but an automated system can.

Using automation tools during each step of the 5 steps in your sales funnel will help you save time and provide better customer service to your prospects no matter when or where they are interacting with you. This type of personalization increases trust levels which ultimately leads to more conversions.

If there’s one thing all marketers should take away from this blog post it’s that using proper segmenting, targeting, incentives, a complete sales process map along with top notch lead generation strategies combined together into an effective marketing funnel result in increased traffic and revenue within your business.



A marketing funnel is one of the most effective tools a business can use to increase traffic and revenue. However, in order for it to be successful, you need to make sure that you are avoiding these 5 common mistakes.

If you’re not sure how to get started, or if your funnel isn’t performing as well as you’d like, contact us today for help! We would be happy to set up a consultation and help you create or improve your marketing funnel so you can start seeing results.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

Advertisement defi

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

tezos and NFT tezos and NFT
NFT3 weeks ago

Beginners guide to NFTs: What are non-fungible tokens?

You have probably heard the word NFT hundreds of times so far. At first glance, you thought it only had...

Sports + Gaming2 months ago

What Motorcycles Are Good For Long Trips?

Motorcycles are all about freedom. But the question is: how often do we really go out there and enjoy the...

Executive Voice2 months ago

3 Ways Maternal Instincts Give Women In Leadership An Advantage

As the landscape of gender roles continues to be redefined, these 3 experts agree that their maternal instincts provide an...

Executive Voice3 months ago

The Queen of Title: How Powerplayer Rachel Luna is Disrupting the Title Industry Through a Modern Approach

Rachel Luna has made quite the name for herself within Texas’s title real estate business as the Title Queen and...

Executive Voice3 months ago

Nancy Almodovar: The Latina CEO Who is Disrupting the Status Quo of the Luxury Real Estate Market

It comes as no surprise that Nancy Almodovar, the CEO and founder of Nan and Company Properties, is one of...

Business3 months ago

How To Nurture Talent Within Your Business

Your business can only succeed with talented workers on the payroll. Luck and even strong economic conditions will only get...

NFT4 months ago

Solana’s value plummets below $98 due to a Wormhole Exploit

Many people thought blockchain technology was robust, secure, and virtually “unhackable.” However, the crypto world has faced several hacking incidents...

NFT4 months ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency5 months ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News5 months ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.