It’s clear that small businesses are the backbone of our economy. Whether it’s mom-and-pop shops or small service providers, small business owners know first-hand how difficult it is to find success in this competitive environment. One way small businesses can thrive online is through digital marketing funnels. Digital marketing funnels take your target audience from “interested” all the way to “customer”. This post will teach you 5 simple steps for creating a winning digital marketing funnel so you too can enjoy increased sales and more profits.
By now, most small business owners understand the importance of having a website. A website is your digital storefront, and it’s where customers go to learn more about what you have to offer. But simply having a website isn’t enough. You need to make sure that your website is effective in converting visitors into customers.
Identify Target Audience
The first step in creating an effective digital marketing funnel is to identify your target audience. Who are you trying to reach? Once you know who your target market is, you can begin creating content that appeals to them.
Your website should be designed with user experience in mind. People will leave your site if they don’t find it easy to navigate or if they don’t get the information they’re looking for right away. Make sure your website is mobile-friendly, and that your content is easy to read.
Plan your Funnel
Once you have your target audience and user experience in mind, it’s time to plan out the digital marketing funnel. A business-to-business company might be interested in creating a small lead magnet that readers can download for free after filling out their contact information. This small gift will help them get acquainted with what this particular client has to offer and establish trust before asking for an appointment or quote. Digital marketing funnels work best when they’re customized according to your specific needs as a small businesses owner.
Create Engaging Content
Once you have your target audience and funnel in mind, it’s time to start creating content. This content should be designed to appeal to your target market and help you achieve your desired results. It’s important to create valuable content that is interesting enough for people to want to read it, but also provides them with the information they need in order to become a customer.
Place Calls to Action
Every piece of content you create should include a call to action. This is what tells your reader what you want them to do next. Do you want them to visit your website? Download your lead magnet? Subscribe to your newsletter? Make sure your calls to action are clear and easy to follow.
Analyse Results and Tweak Funnel as Necessary
The final step in creating a digital marketing funnel is analysing the results and tweaking the funnel as necessary. If something isn’t working, then make changes until you find a formula that produces the desired results.
Consider testing your small business digital marketing funnel on Facebook using an ad. You can target your ideal customer and measure the results so you know which content is converting best.
Do you need help?
If you need help creating a winning digital marketing funnel for your small business, then contact us today. We offer affordable packages that are designed to meet your specific needs. Let us help you take your business to the next level.
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.