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How To Develop Your Coaching Sales Funnel to Increase Profits

Just as with every aspect of business, coaching sales funnels must be continually tweaked and improved. Coaches who fail to do this will find themselves with a less effective funnel which ultimately means they make lower profits.

The Coaching Sales Funnel is a process that can help you develop an effective sales funnel for your coaching business. This blog post will teach you how to create one, step by step. We’ll cover the following topics:

  • Define Your Coaching Offer
  • Create Coaching Marketing Pieces
  • Design Coaching Sales Page
  • Develop Coaches Coaching Funnel
  • Set up Coaching Payment Process


Creating a Coaching Sales Funnel can help you increase your profits by helping you to more effectively market and sell your coaching services. It’s important to take the time to develop a funnel that will work for your coaching business. By following these steps, you can create a funnel that is tailored specifically for your needs.

Step 1

Define Your Coaching Offer

The first step in creating your Coaching Sales Funnel is to define what it is that you are offering as a coach. What do you specialize in? What are your unique selling points? Once you have defined your coaching offer, you can begin developing marketing materials that speak to those benefits.

Step 2

Create Coaching Marketing Pieces

Now that you have defined your coaching offer, it’s time to create marketing pieces. This can be done in a variety of ways including creating an information product like e-book or workbooks as well as video and audio content. You’ll also want to consider how you’re going deliver the guide; whether through email link, downloadable PDF file on your website or printed copy mailed out to potential customers. There are several different options available for each way of delivering these materials so don’t limit yourself with one option alone.

Step 3

Design Coaching Sales Page

The Coaching Sales Page is where potential customers will buy your coaching. The page itself should be designed with the goal of selling in mind and highlight all benefits and features that make you unique as a coach.

Once you’ve created all of the individual components for selling your coaching services they need to be brought together into one cohesive package so people will actually buy them. The Coaching Sales Funnel will help you create a Coaching Sales Page that has all of these components in one place.

Step 4

Develop Coaches Coaching Funnel

Now that your Coaching Sales page is complete, it’s time to develop the Coaches Coaching funnel! You can use an autoresponder service like AWeber or GetResponse for this step; they allow you to deliver email marketing pieces automatically over time without having to manually do anything. This way people who opt-in on your website are added into your system and their information remains private through double opt-in process (meaning two separate emails need be entered before someone becomes active subscribers). Setting up automatic follow up messages allows potential customers multiple opportunities to buy from you without feeling like you’re trying to “sell” them something.

Step 5

Set Up Coaching Payment Process

Once people have opted-in and received your Coaching Sales Page, it’s time for them to purchase! You can do this by creating a payment button on the Coaching Sales page or sending links directly through email services such as PayPal which will take customers directly to their website to complete transaction.


Test and Tweak Your Coaching Funnel

The bonus and final step of developing Coaches Coaching Funnels is tweaking and testing until you find what works best for your business! It may be necessary to split test two different sales pages against one another; keeping elements that work well but removing those aspects that don’t increase profits. This stage is important so you can be sure that Coaching Sales Funnel is working optimally for your particular coaching business.


Creating a Coaching Sales Funnel can help you increase your profits by helping you to more effectively market and sell your coaching services. By following these steps, you can create a funnel that is tailored specifically for your needs.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


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