We are living in a digital age where the average person is constantly connected to the internet. People go online to search for information, buy products, and share their thoughts about different types of goods. One industry that has taken off with this change is Ecommerce. As an entrepreneur or business owner, you can use Ecommerce strategies to increase your sales and profits! Here are 5 sure ways to increase your eCommerce sales.
1. Customer Reviews
Ecommerce is a booming industry and it’s important for entrepreneurs to use business strategies in order to stay competitive. One type of strategy that has been proven successful time after time is customer reviews. This refers to when your customers have left feedback about products, services, or other content on your site. Allowing positive product reviews will boost sales because potential buyers are more likely to buy if they see their peers have had success with the same item.
2. Free Shipping and Returns
One of the biggest struggles Ecommerce business owners face is offering free shipping. This can be a costly investment, but it has been proven to increase sales. Although customers would rather pay less for products than more, they are willing to spend more money if it means getting free shipping or returns on their items. Providing this type of incentive will allow you to stand out from competitors as well.
3. 20% Off Coupon Code
There’s no better way to get your name out there than by using an online coupon code discount. Customers love receiving savings and discounts so that they feel like they’re saving money during the checkout process.
However, make sure you don’t offer too high of a percentage because this will cause customers to wait for the next sale. It’s better to offer small bonuses, such as 20% off your entire order or free shipping with purchases over $50.
4. Email Marketing
Although email marketing is an out-dated method, it still works for Ecommerce business owners. Email users are more likely to open emails from businesses they frequent or purchase items at rather than a company that doesn’t have their contact information already. Sending out newsletters with exclusive deals and information about new products can boost sales because people will be notified of your newest inventory before anyone else.
5. Product Videos
Including a product video is the easiest way to boost your Ecommerce sales. A short and simple explainer of what products do can help customers understand exactly what they are purchasing and why it’s beneficial for them. Even if you offer free shipping, videos will keep people on your site longer which gives you more time to sell! Plus, having an online presence through YouTube or Vimeo can increase brand awareness tremendously.
By following these 5 tips for increasing Ecommerce sales success, you can increase your profits and reach more customers.
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.