You may have SEO strategies in your SEO now and beyond, but there are still many SEO strategies that you can use to jumpstart your rankings. In this blog post we will discuss 9 SEO Strategies to help start generating more traffic as well as increase the ranking of your website. Let’s get started!
1. Remove Anything that Slows Down Your Site
The first SEO strategy is to remove anything that slows down your site. You want to make sure not only do you have the best SEO strategies in place on your website but also make sure it loads quickly for both mobile and desktop devices; remember Google wants fast websites. A few things you can try are using a CDN, minifying files, and optimizing images.
2. Make Your Site “Mobile-friendly”
Another SEO strategy you can use is to make your site mobile friendly. Think about the number of people using their smart phones or tablets for search engines; not only that, but Google takes into consideration how fast a website loads on mobiles devices as well which makes this SEO strategy important. A few things you can try are making sure any responsive websites are optimized for smaller screens (this includes images), server side rendering if users visit from certain mobile browsers like Chrome.
3. Optimize Title Tags & Meta Descriptions
The SEO strategy here is to optimize your title tags and meta descriptions. This SEO technique ensures that what searchers see in the search results match as closely as possible with their query, this makes them more likely to click on it because you are showing up for exactly what they want, which increases clicks. The key here is not only do you need to optimize these using keywords but also make sure they look good aesthetically.
4. Use the Skyscraper Technique
The SEO strategy here is to use the Skyscraper Technique. This SEO technique simply means creating content that is better than most of what you find in search results and encouraging people who link to it to include a reference back to your site. The idea behind this SEO strategy is, when they do so, Google will think that person or website “vouched” for your content (hence linking their way), when in return yours also gets vouching from others which helps increase rankings with each passing day.
Getting started is simple; all you need to do is create outstanding resources like: White papers, research reports and any other type of resource-based content and promoting them on directories such as Slideshare and Scribd among many others. Then, you can share it on social media and encourage others to link back to your site by mentioning them in the resource as well as including a reference at the end of each one.
5. Incite User Generated Content
This SEO technique simply means asking others (your customers, regular website visitors) for their input by way of reviews and feedback on your site. Not only does this give you more content that has the potential to rank for specific keywords but also will help influence search engines into giving great weight to all of the positive comments people leave about your business or organization in general which helps increase rankings over time. Getting started is simple; just make sure when they do provide it you are encouraging them with incentives such as discounts, coupon codes etc.
6. Use rel=canonical
This SEO technique simply means pointing a duplicate page of content at the primary version that Google indexes and uses as its source for ranking purposes. The idea behind this SEO tactic is, by doing so you are telling the search engine “this other URL is essentially another version of my main one” which can help increase rankings since it tells them they should be showing users both versions when searching for your keywords or brand name.
7. Write Unique Meta Descriptions
The meta description is what shows up under the link to your website in search results. This SEO strategy ensures that each page has a unique description which tells searchers exactly why they should click on it, this increases clicks because Google will most likely display the one with the best SEO descriptions first since you are telling them exactly what someone would want to see when looking for your content.
Another thing you can do with meta descriptions is include keywords targeted toward specific pages so users have an idea of whether or not clicking through might be relevant based off their search terms.
8. Scatter Your Homepage Link Authority
Your homepage is the show-stopper for your website, whether you like it or not. It’s the page that most of your site visitors go to first. It’s also the webpage that receives a large number of natural backlinks, which are links from individuals who have linked to your material on their own websites.
So, to boost the link authority of your homepage and other important pages on your website, use links in the body of your homepage to add connection authority to other crucial web pages that you want to rank. These links should be hidden in plain sight; for example, make them look like hyperlinks to other destinations on your website (like “click here” or even your About Us page), but really direct visitors to another important webpage.
9. Optimize Your Google My Business Listing
The most crucial SEO technique for local SEO is to have a Google My Business Listing. This ensures that your business will come up first in all search results when someone looks on the map or does a general search from their mobile phone or computer while logged into GMB. Getting started with this SEO strategy is simple; just go directly to google and signup by putting in your information, website URL and other necessary details so you can start getting traffic from users who are looking for what you offer.
Including SEO strategies such as those above can help ensure your website is being seen by clients and customers from all over the world. However, remember that SEO isn’t a one-and-done thing you’ll ever complete since it’s always changing. Good luck with these tactics to best optimize your site for SEO success.
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.