When it comes to attracting more customers to your business, you will need to go beyond traditional word-of-mouth marketing. Aside from using billboards and social media campaigns to advertise your products or services, there are also other means for getting your brand across.
You don’t have to look far since your car can also act as a mobile billboard. Not only is it easy to set up but adding your brand identity to a vehicle will let people know that your business is ready to serve them. To get the most out of it, here are a few tips to remember as you turn your car into an advertising tool:
- Find the right auto shop
Vinyl car wraps are usually preferred for advertising since they are more durable and long-lasting compared to a custom paint job. However, car wraps cost more, so painting your car would be a cheaper alternative if you are on a tight budget. Your options shouldn’t be limited to how much you are allowed to spend. You also need to look for an auto shop that can design and prepare a custom car wrap or give your vehicle a fresh coat of paint.
- Know what information to include
From the beginning, you will need to come up with a car wrap or paint design that delivers the information you want your audience to pick up. In this case, it’s important to pick a design that helps your message to stand out no matter where you park or drive your car. Aside from the brand colors and logo, the design should also include contact numbers, your business address, and social media tags so potential customers know how to reach you.
- Use effective visuals
Adding graphics to the design can provide visual relief and make your car wrap attractive. Moreover, it can also make your car easier to identify and your brand easier to remember. Try to look for a professional graphic designer who can come up with creative ideas that incorporate your brand identity and the product or service you are selling. With an engaging design, you can deliver your message more clearly and encourage people to learn more about your business.
- Add other decorations
There’s more you can do to make your car stand out than adding your branding to the body. You can also add decorations like a custom hood ornament or car roof decorations. These can take the form of either your brand mascot or objects related to the products or services you are selling. If you are planning to drive around in the evening, you can also add reflective decals, attach car stickers, or install custom lighting. Be sure to look for suppliers like XK Glow which specializes in LED accent lights for all kinds of vehicles, including trucks.
- Drive around strategic places
Once your car is equipped with your brand message, you will need to pick the best routes that provide optimal exposure. Driving around downtown areas and locations with lots of foot traffic is important if you want to get as many impressions as possible. To make the most of these routes, pick the best times of the day for driving around dense areas.
Your car is more than just a primary means of transportation. Using the tips above, you can turn it into an effective machine that can help your business generate more customers.