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5 Tips for Successful Email Marketing

Email marketing is a powerful tool that business owners can use to reach their target market. With email marketing, you can build email lists and send out email blasts with information about your products or services. There are many email marketing tips that you should incorporate into your strategy. In this blog post, we will talk about five email marketing tips for successful email campaigns.

  1. Use Email Retargeting

To know what your customers want, don’t guess. You may look at the data you already have. Marketers should put retargeting to work with email networks. There are two ways to get this done. To start, you should track what your subscribers click on and then display ads based on that data. Or, you can also trigger emails for guests or logged in users by tracking their activity on your site.

  1. Use Power Words

Power words are a key to email marketing success. They can grab the attention of readers. However, you have to be careful with power words because they need to fit your brand and tone. Consider the keywords people use when searching for information about your products or services before incorporating them into your email content.

  1. Sell Benefits, Not Features

When email marketing, it is important to sell the benefits of your products or services. If you focus too much on features without adding any value, people will get turned off and unsubscribe from your email lists.

  1. Create Great Unique Email List Segments

Email lists are always more effective when you use email list segments. This is a great email marketing tip that will help to grow your business and generate revenue. You can create email lists based on specific interests, gender, and age. You should also use a personalized subject line for each segment to help them know what they are getting before opening the email.

Each subscriber on your email list has unique interests and a different background. When sending the same message to different groups of people, it’s important to keep each group separate.

  1. Automation is a MUST

Without automation, email marketing can be a daunting task. It is important to have automation set up for your email so that it looks like you’re constantly sending out emails when really they are just going out every day or week as scheduled. Automation also helps with follow-ups and reminders, which in turn will increase the conversions from email campaigns.



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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