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5 Easy Ways to Create an Email Marketing Funnel for your Coaching Business

You’ve heard of email marketing, but you’re not sure how to create an email marketing funnel for your coaching business? No worries! We’re here to help. Whether you are new to email marketing or just need a refresher course, this blog post will provide the information that you need about email marketing funnels and how they can be used in your coaching business.

Here are 5 easy ways that will allow you to create an email funnel for your coaching business: 

1) Use Email Lead Magnets


A lead magnet is a great way to entice potential customers to sign up for your email list. Offering something of value, such as an ebook or white paper, in exchange for their email address can be a very effective way to increase the size of your email list.

When creating your lead magnet, make sure that it is relevant to the interests of your target audience and that it provides enough value so that people will be willing to give up their email addresses.

Also, be sure to include a CTA (call-to-action) on your lead magnet download page that encourages visitors to sign up for your email list.

2) Include Social Media Links on all Emails

You should make it easy for your email list subscribers to share your email content. Adding social media links on the email version of each blog post will allow your email list subscribers to share them with their followers on Facebook, LinkedIn and Twitter.

In addition, make sure to include social media icons on your email signature so that people can easily follow you on their favorite social media platforms.

Also, email marketing software such as MailChimp or Aweber allows you to add social sharing buttons that will appear at the bottom of each email.

3) Create One-time Offer Emails with Discounts

One-time offer email work by promoting a limited time discount for a product or service. For example, you can create an email that promotes your coaching services along with a special offer to encourage email list subscribers to purchase them before the promotion ends.

To increase conversions on these emails, be sure to include several persuasive selling points in order to convince people why they should buy from you now instead of waiting until later when your products and/or services will cost more money. Also, don’t forget about offering email templates such as social proof messages because this is one of the most effective ways to get opt-in rates up.

4) Send out Weekly Newsletters with Updates from your Company

A weekly email newsletter can be a great way to keep your email list subscribers up-to-date on the latest news and happenings from your coaching business. In addition, you can use this opportunity to promote new blog posts, products or services that you are offering.

When creating your email newsletters, make sure that they are well-written and formatted in a way that makes them easy to read. You should also consider using graphics or images to break up the text and add visual appeal.

In order for email newsletters to be effective, it is important that you send them out on a regular basis (preferably once per week). If you find yourself struggling to come up with fresh content ideas each week, then consider outsourcing this task to a professional email marketing company.

5) Put Together Free Training Videos

Another email marketing strategy that you can use to attract new email list subscribers is by creating free training videos. These are especially effective because they allow people to access the information directly from their own email inboxes without having to leave your website or blog post.

When putting together these types of videos, try and keep them as short as possible (between three and five minutes) in order for viewers not to lose interest before reaching the end. You should also consider providing a CTA at the beginning and/or end of the video since this will increase conversions on each one.

In addition, make sure that you optimize your YouTube channel with keywords so that it appears higher up when people perform searches related to coaching business topics. This way more potential customers can find you and become email list subscribers.


Email marketing is an effective way for coaching business owners to grow their email list. You can use all of the strategies above to boost your email opt-in rates and increase conversions on each lead magnet download page you create.

By following these tips, you will be able to build a targeted email list that consists only of qualified leads who want to hear from you about your coaching services or products!



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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