CEO of the Cheat Life app, Artur Lebedenko is on a mission to revolutionize weight management with his proprietary fitness app that calculates and estimates your macro nutrients, caloric intake, and adjusts these based on your results the previous week. Unlike other calorie tracking apps, Cheat Life is a diet coaching app that tailors its recommendations for the upcoming week based on you. It constantly updates its diet advice based on whether you hit or miss your weekly weight goals, replacing expensive dieticians and perplexing mathematical formulas.
The origins of Cheat Life began when Artur was twenty five years old. At the time, he weighed merely 125 pounds and suffered severe health issues from gastric acid, herniated disks, to epilepsy, and even hormonal problems. “I never had any sports experience before,” said Artur. “The biggest thing I had probably lifted up at that point was maybe a bottle of whiskey.” He even mentioned that the doctors urged him against specific exercises like lifting weights, afraid that his health would make him prone to injury. However, Artur felt he must take his health into his own hands, and so he began lifting weights contrary to the doctors’ suggestions.
Nowadays, Artur sits at a healthy 200 pounds at 37 years old. “When I started working out and eating properly my life changed irreversibly,” he said. Not only did he feel and look better, but he also solved many of his chronic health issues aforementioned through strategic dieting and exercise. Diving deeper into fitness, Arthur studied sports nutrition and training to further develop his education in the field, which in turn inspired him to start helping others with fitness in the same way it changed his life.
During this journey, Artur saw that the biggest struggle people face when losing weight or reaching goals is their mindset and adherence to a strict diet. Common mistakes include under-eating, or on the contrary eliminating ‘good foods’ from their diet in hopes this will help them lose weight and shed fat faster. But, too strict of a diet typically results in a relapse where the client gives up and reverts back to their old dietary habits. “I thought that if we allow people to eat what they want, but in moderation then they could still lose weight” claims Artur—hence how the Cheatlife app was born.
Want to read more interesting stories like this? Then check out our previous article to learn how activism and hard work is disrupting contemporary music ideologies!