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7 Content Marketing Tips to Keep Your Audiences Interested

The content marketing world is a very competitive one, and it’s easy to feel like you’re just not getting anywhere. But don’t worry! There are many content marketing tips that can help keep your audiences interested in what you have to say. In this article we’ll discuss 7 content marketing tips that will help keep your audience coming back for more.

 

1. Write About a Topic that Interests Them

Your target audience are people who are interested in what content marketers have to say. Figure out which topics they are most interested in and write about those things.

 

2. Keep it Short

Nobody wants to read a long blog post or article on their phone screen while waiting for the bus. Keeping content concise will make sure readers don’t get bored too quickly and stop reading all together.

 

3. Use Visuals

People love pictures so use them! Pictures help content come to life and can help tell a story.

 

4. A/B Test

A/B Testing content is a great way to figure out what will be most effective for your target audience. A/B testing content means creating two different versions of something and showing one version to half the people, then the other version to the other half.

 

5. Create a Sales Funnel

Sales funnels are a great content marketing tip for content creators looking to make money. A sales funnel is when you start by talking about something that the target audience might be interested in, then gradually introduce them to your product or service, and finally ask them to buy it from you.

 

6. Use Advanced Guest Blogging

Advanced guest blogging is when you write content for other websites and blogs. This technique can be a great content marketing tip to help promote your content and target audience, as well as build up relationships with bloggers in the industry.

 

7. Go Live

Live streaming content is a content marketing tip that has grown in popularity over the last few years. Go live on Facebook or Podcasts and interact with your target audience while you are creating content.

 

 

John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.


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