Facebook Ads are one of the most powerful tools for promoting your Facebook page, and can be used to target a variety of different audiences. Facebook Ads have been proven to be an effective tool for winning campaigns. Facebook offers several useful features that businesses should pay attention to when creating Facebook ads, including right audience targeting and ad placement optimization. In this blog post, we will discuss 7 Facebook ads tips that you should consider before starting your next campaign.
Tip # 1
Target your Facebook Ads to the Right Audience
Facebook allows you to target by interests, age and gender, location, language or even app usage preferences. This will help ensure that only those who are interested in your product see it on their News Feed. You can also exclude ad showings for people based on these categories if necessary. For example: targeting someone with an interest of cooking would give them a recipe advertisement while excluding those interested in “home design” would keep them from seeing this type of advertisement.
Tip # 2
Make Sure that your Facebook Ads are Located in the Right Place
Make sure that your Facebook ads are located in the right place on the News Feed so that they can be seen by as many people as possible. There is a good chance for an ad placement optimization because of this feature. For example: if someone has turned off notifications from their friends and family but still wants them to see posts from businesses or public figures then it would help “boost” those updates higher up on their feed without having to pay extra for it (or even change settings). This way, you’re able to increase visibility among potential customers who may not otherwise see your Facebook ads.
Tip # 3
Keep Facebook Ad Copy Short and Concise
Keep Facebook ad copy short and concise to ensure that people don’t need to spend too much time reading it in order to understand what you are trying to promote. Facebook will automatically shrink the size of text on a Facebook Ad, so make sure that this is taken into account when writing content for these types of posts. This way, consumers won’t have any trouble scanning through information quickly before deciding whether or not they want to interact with your post by clicking “Learn More” or something similar at the bottom.
Tip # 4
Try Including an Eye-Catching Visual
When creating a Facebook ad campaign, try including an eye-catching visual (such as an image) along with the headline in order to catch peoples’ attention. Facebook will automatically shrink the size of text on a Facebook Ad, so make sure that this is taken into account when writing content for these types of posts. This helps an audience quickly scroll through their News Feed and be able to easily notice your post without having to read anything at all.
Tip # 5
Choose Standard Ads, Carousel Ads or Slideshows
Facebook offers three different ad formats: standard ads, carousel ads or slideshows. The type you choose will depend heavily upon what you’re trying to advertise or promote. For example: if someone creates a Facebook ad promoting their new cooking show then it would probably make sense to use slide-show format in order to better showcase clips from each episode while also encouraging viewers upfront about upcoming episodes.
Tip # 6
Don’t Forget to Set Facebook Ad Campaign Budgets
Facebook’s default budget is between $0-$999, but you can also select from other options including up to $100K or more than $100K. This will help ensure that your Facebook ads are only shown in the News at a particular level and not to all of those who happen to be nearby.
Tip # 7
Don’t Forget to Use Facebook’s Audience Insights Tool
It can help you figure out who your target audience is and find Facebook posts they’ve liked in the past. With this information, it’ll become a lot easier for you to create Facebook ads that are tailored specifically towards those individuals since they’re more likely interested in your product or service than someone else would be. You may need an informational interview with one of these customers beforehand so that you know what type of content might interest them.
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.