If your sales funnel is not working, it could be because you are missing 7 key elements. In this blog post I will provide 7 simple tips to help you build an awesome sales funnel that converts like crazy.
The success of a business is directly correlated with the ability to create a strong sales funnel.
1) Create a Compelling Offer
When you are creating your offer, make sure it is something that your target market will find irresistible. This could be a free trial, a discount, or even a bonus for purchasing early. Whatever it may be, make sure you are not leaving money on the table by creating a weak offer.
2) Add Scarcity
Scarcity is a powerful psychological marketing strategy that makes people want something bad enough to take action. For example, you could say “Only 7 spots are left” or “Offer ends in 7 days”
Scarcity can be created by limiting time and/or supplies for your offer. If done correctly, this will force prospects into taking immediate action rather than putting it off until later.
Scarcity can come in many forms including time limits and number restrictions. For example, if you are selling a product that includes bonuses for early buyers, try setting a deadline where all bonuses will expire after which point no more sales can be made with those particular bonuses included.
You could even narrow down the timeframe by creating urgency with phrases like “for today only” or “while supplies last.” This creates scarcity because people won’t know when items may disappear so they’ll need to purchase immediately to avoid missing out.
3) Offer Great Customer Service
One of the best ways to keep customers coming back is to offer great customer service. This could be anything from responding to questions and complaints quickly, providing refunds or discounts when necessary, or even going above and beyond to help solve a problem.
If you make your customers feel like they are the most important thing in your world, they will be more likely to stick around for the long haul. And as an added bonus, happy customers often tell their friends about their great experiences which can lead to more sales down the road.
4) Include Testimonials
Testimonials are a great way to show your potential customers that you are a legitimate business. By including testimonials from happy customers on your website, you can help build trust and increase the chances of someone buying from you.
Make sure you only use positive testimonials that reflect positively on your company. If you have any negative feedback, it is best to leave it off of your website entirely.
People are much more likely to believe what other people have said about a product or service than they are to believe what the company has to say about itself. So if you want to increase your sales funnel conversion rate, include some good testimonials on your site.
This is a great way for potential clients to see how others have benefited from using your product or service so they feel more confident making the decision themselves. You could even add short excerpts below each testimonial to give them context before asking users if they would like to share something similar about your business as well.
5) Follow up with Customers
One of the best ways to make sure your sales funnel is converting at a high rate is by following up with customers. This may sound difficult, but it can be very simple if you set everything up properly from the beginning.
For example, when someone purchases from you they will most likely receive an automated email thanking them for their purchase and asking how they would like to proceed in getting started with using what they bought. From here you could ask them some qualifying questions that help determine whether or not there is a need for additional follow up on your part based on where they are in the buyer’s journey.
This could include sending out tutorials/training videos, emails containing links to help articles, or anything else that will help them get the most out of your product.
This is a great way to keep customers engaged so they are more likely to stick around for the long haul and not only buy from you once but possibly turn into raving fans who tell their friends about how great you are as well. This creates even more business through word-of-mouth which can build into an impressive sales funnel in no time.
6) Optimize for Mobile Devices and Search Engines
Another important thing to consider when creating your sales funnel is how it looks on mobile devices. With more and more people using their phones and tablets to browse the internet, it’s important that your website is optimized for these devices.
If your website isn’t mobile-friendly, you could be losing out on a lot of potential customers. Additionally, you should also make sure your site is ranking high in search engine results pages (SERPs) so that potential customers can easily find you.
There are a number of things you can do to optimize your website for mobile devices and improve your SEO including using responsive design, optimizing titles and meta descriptions, adding schema markup, and improving page speed.
7) Use Social Media to Promote Offers
If you want to drive more sales through your sales funnel, social media is an excellent place to start.
This can be done by promoting offers on channels like Facebook and Twitter so that people are aware of the deals you’re offering as well as how they can take advantage of them. Social media makes it simple for businesses to spread their message far and wide which means if someone sees that one of their friends has taken advantage of a deal or service, there’s a good chance it will influence what they decide whether or not they also sign up themselves .
You could create some great posts on all sorts of different topics related to your product or service including tips & tricks, testimonials from happy customers, helpful content surrounding the buyer journey and/or anything else that will help drive conversions and keep people engaged.
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.