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7 Tips to Create a Strong Ecommerce Brand

When you think about your Ecommerce branding tips, what are some of the most important things? Branding is a huge part of any successful business, so it’s essential to have an understanding of how to create a strong brand and how to maintain that brand. In this blog post, we will discuss 7 tips for creating a strong Ecommerce Brand. In this blog post, we will discuss 7 tips that will help you establish a strong brand and help make your ECommerce business successful!

Building a strong Ecommerce Brand is not an easy task. There are many things to consider when trying creating the perfect brand for your company. One of the most important and difficult decisions is what type of branding you want to use, whether it be a personal brand or corporate brand.

Branding is about the customer experience. It’s all about what your customers think of you and how they feel when interacting with your brand. Branding, in general, should be a reflection on who you are as an individual or company; it needs to represent the values that make up your core business plan. The way people interact with companies has changed so much over the years and now there are endless options for consumers to choose from. In order to stay competitive, businesses need to continue innovating their branding approach while staying true to their roots which will reflect positively on them throughout this ever-changing landscape.


1. Define Personal Brand

Personal branding is the process of taking a personal message and making it desirable for others to share with their network. Branding yourself as an individual can be advantageous when trying to build connections in social media because people want to connect or follow those who have common interests, values, etc. Personal Branding can also help make you more recognizable for prospective employers who might not know your work but do recognize that they would like the opportunity to find out about you on a deeper level.


2. Think Analytically

When thinking about your Ecommerce branding tips, it’s important to think analytically and prepare to put some work in. Branding is a huge part of any successful business so you need to do all that you can when trying to establish your brand because the rest will follow suit.


3. Clarify your Goals

Successful Ecommerce branding requires clear and concise actionable goals to reach set benchmarks. Branding is a long term project that takes time and effort to create but when it’s done right, the payoff will be worth all of those hours spent.


4. Be Original

Branding your Ecommerce business takes creativity and originality. It’s important not to be afraid of being different or unique when creating a brand because it will set you apart from other companies in the same space who are trying to do similar things.


5. Build Brand Identity Kit that None Has Seen Before

Brand identity kit is a collection of visual assets that can be used to tell a consistent story. Brand identity kits are important because they help you get out there and create your own voice in the Ecommerce space by allowing others know who you are without having to give them too much information up front.


6. Create a Logo that Stands Out

A recognizable brand logo has the potential to turn your customers into lifelong consumers. Branding is all about making a good first impression, and logos are one of the easiest ways to do so. Brand recognition is important because it helps people know who you are as an individual or company, so make sure that when designing logos it should be memorable.


7. Learning Never Stops

Branding is an ever-changing process and it’s important to keep up with its evolving trends. Branding is a long term project that will take time, effort, creativity, originality and dedication but the payoff will be worth all of those hours spent. You can learn from other successful companies who have paved the way and know how to create a strong Ecommerce Brand.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.

John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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