Connect with us

Executive Voice

A Closer Look at the Energy Drink Market

energy drink market

Energy drinks are quickly increasing in popularity, with the sector’s market value growing at an ascending rate as the business continually taps new markets. This expansion is happening so expeditiously that current financial forecasts expect a market value of $225 billion (USD) by 2026 – massively stimulated growth for an industry that seeks to do just that.

A Look at the Big Players in the Energy Drink Market

The crown jewel of energy drinks, Red Bull amassed the most sales in 2021, acquiring $3.26 billion (USD) in last year’s annual revenue. Their successful fiscal year accounts for 25% of the total energy drink market’s revenue. The brand also held fourth and fifth place, among the top five best-selling energy drinks last year, as its extension brands, Red Bull Sugar Free and Red Bull Editions, reached a combined total of $1.27 billion (USD). Almost parallel with the corporation in market share, Monster Energy placed second with a 2021 total of $3.23 billion (USD) in revenue.


Holding 88% of the energy shot industry revenue, 5-Hour Energy continues to remain the leading brand in a wilting sector. Energy shot sales are on the decline, with immediate effects being pandemic-induced, as consumers spend less time in convenience and grocery store checkout lines and have less need for instant energy boosts. With a market value of $978 million (USD) in 2020, which fell to $824 million (USD) in 2021, the downward trajectory of the energy shot business contrasts the big boom of energy drinks.


Enhancing their gaming performance, energy drink companies have begun sponsoring eSports teams, investing in top groups and giving gamers the caffeinated boost that keeps them keen. G Fuel, an energy drink brand, has a $305 million sponsorship contract with team FaZe Clan, while Red Bull sponsors team Cloud 9, with an astonishing $350 million contract. Keeping gamers at the top of their game, while also expanding brand recognition and bettering brand image for energy drink companies, this rising trend of exchange proves profitable for both parties.


Many consumers seek energy drinks and pre-workout beverages interchangeably. The ingredients in pre-workout drinks, however, do more for the body, while energy drinks focus on stimulating the brain. A primary differentiator between the two types of beverages is the presence of amino acids in pre-workout drinks. Amino acids are the molecules that proteins are comprised of and pre-workout drinks harness the power of three common types. In 87% of pre-workout drinks on the market, beta-alanine is frequently infused to better stamina, and by aiding muscle efficiency, strength. An ingredient in 71% of pre-workout beverages, citrulline targets endurance, keeping you active for longer by prolonging and stabilizing energy. Lastly, taurine is in 51% of pre-workout drinks, and protects against cell damage and injury, acting as an important preventative measure to ensure you get the most out of each workout. 

In Conclusion

Turn to energy drinks to fuel your workout, start the day, or counter mid-day slumps, and join the surge in popularity to recharge.

Brian Wallace is the Founder and President of NowSourcing, an industry leading content marketing agency that makes the world's ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019-present.

Advertisement defi

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

tezos and NFT tezos and NFT
NFT3 weeks ago

Beginners guide to NFTs: What are non-fungible tokens?

You have probably heard the word NFT hundreds of times so far. At first glance, you thought it only had...

Sports + Gaming2 months ago

What Motorcycles Are Good For Long Trips?

Motorcycles are all about freedom. But the question is: how often do we really go out there and enjoy the...

Executive Voice2 months ago

3 Ways Maternal Instincts Give Women In Leadership An Advantage

As the landscape of gender roles continues to be redefined, these 3 experts agree that their maternal instincts provide an...

Executive Voice3 months ago

The Queen of Title: How Powerplayer Rachel Luna is Disrupting the Title Industry Through a Modern Approach

Rachel Luna has made quite the name for herself within Texas’s title real estate business as the Title Queen and...

Executive Voice3 months ago

Nancy Almodovar: The Latina CEO Who is Disrupting the Status Quo of the Luxury Real Estate Market

It comes as no surprise that Nancy Almodovar, the CEO and founder of Nan and Company Properties, is one of...

Business3 months ago

How To Nurture Talent Within Your Business

Your business can only succeed with talented workers on the payroll. Luck and even strong economic conditions will only get...

NFT4 months ago

Solana’s value plummets below $98 due to a Wormhole Exploit

Many people thought blockchain technology was robust, secure, and virtually “unhackable.” However, the crypto world has faced several hacking incidents...

NFT4 months ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency5 months ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News5 months ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.