fbpx
Connect with us

News

A Culture Growth Spurt for Los Angeles? Penske Media Corp Launches ‘LA3C’ Festival

Exciting news came on Thursday after Penske Media Corporation, the parent company of The Hollywood Reporter announced that it would be launching ‘LA3C,’ an annual three-day culture festival celebrating Los Angeles.

‘LA3C’ stands for Los Angeles, the Capital of Creativity & Culture, which was designed to bring together creators, artists and LA’s emerging talent in new and highly interactive formats and live experiences across entertainment, music, food, art, fashion and sports. The event is described as “an open-architecture festival inviting like-minded artists, brands, nonprofits and musicians to add to the festival’s inclusive programming and content.”

According to the company’s press release, the festival is set to take place in the city of Los Angeles from Dec. 2-4.

Given the umbrella of companies under its roof, the festival will play host to not just The Hollywood Reporter, but Variety, Rolling Stone, Deadline, Billboard, Vibe, WWD, Sportico, SHE Media, ARTnews, Robb Report, and LDJ.

“This will be the first festival of its kind to fortify a city that combines talent, diversity and culture like no other while engaging with organizations solving some of the city’s pressing challenges,” LA3C’s chief executive Juan Mora said.

“Jay’s vision and the commitment to positively impact the city of Los Angeles is inspiring. I plan to leverage the expertise of Penske Media’s iconic brands to create an experience for all visitors, and we invite creatives, musicians, and artists to join in our mission.”

In an additional statement by PMC Chairman and CEO Jay Penske:

“Los Angeles’ influence and inspiration permeates globally. After 18 months of isolation, it feels now is the time for gathering around the elements of culture that connect us. We welcome the opportunity to engage Los Angeles’ diverse communities and we have allocated resources to invest back into the city through support of local nonprofit organizations. With Juan’s leadership and experience across mission driven businesses, this event and its potential impact are limitless.”

Penske is best known for initially co-founding Firefly Mobile, Inc., a wireless company that developed the Firefly mobile phone for children, and other youth targeted mobile products. The device won the 2006 CES Innovation Award at the Consumer Electronics Show (CES) in Las Vegas.

Since Penske has been CEO at Penske Media Corp., the company has been named one of the Top 100 Private Companies in the United States, reaching over 140 million people per month. PMC sold the 5th largest internet portal (Mail.com) to United Internet, operating and publishing over 20 leading content websites.

For more of Andrew’s work, please click here.

Andrew Rossow is the Legal Editor and Strategy Operations Advisor at Disrupt Magazine, focusing on cannabis, social justice, and technology. He is a practicing attorney and the CEO and President of AR Media Consulting. He serves as a co-founder of The Guardian Project, alongside TV actor, Mark Pellegrino (13 Reasons Why, Supernatural, Lost, Dexter). Rossow has appeared regularly on CHEDDAR TV, ABC, FOX, CBS, and NBC affiliate networks throughout the U.S. He has been recognized by Entrepreneur and Fast Company for his journalistic integrity in helping build out and grow media outlets, formerly Grit Daily News.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship8 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship8 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.