Connect with us

Executive Voice

Disrupting Digital Marketing with Ryan Raiker

As a part of my interview series “Millennial Marketing Leaders” I’m highlighting millennials in marketing to watch. These are people who are shaping a whole new age of marketing. Today, I had the pleasure of interviewing Ryan Raiker.

Raiker is a recognized thought leader in Technology, Artificial Intelligence, Machine Learning, Process, and all things Digital. Ryan has been featured on NBC, RTInsights.com, MarketWatch, TowardsDataScience.com, Data-Driven Investor, Insurance Innovation Reporter, Yahoo News, and more. Ryan Raiker is Director of Digital Marketing at ABBYY, where he leads global digital marketing initiatives, promotes the corporate messaging, the web experience, and advances ABBYY’s Digital Intelligence positioning. He joined ABBYY after the 2019 acquisition of TimelinePI, now ABBYY Timeline, where he led product marketing and brand strategy. Ryan studied Business Analytics and Operations Management and later earned his Master of Business Administration from Widener University in Chester, Pennsylvania. He continues to serve at Widener as an advisory board member and an adjunct instructor.

Ryan actively writes in multiple publications on Medium. You can learn more about him at RyanRaiker.com and follow along on his adventures on Instagram @RyanRaiker.

Thanks for participating in this interview! Before we dig in, our readers would love to learn a bit more about you. Are you able to identify a “tipping point” in your career when you started to see success? Did you start doing anything different? Are there takeaways or lessons that others can learn from that?

 I’m not sure if there were multiple “tipping points” or just one.

What I can say is that there were several years of hard work that might have seemed as though things weren’t successful in the moment. Many nights, I was up burning the midnight oil on projects that didn’t guarantee a paycheck. I’ve spent countless hours submitting to RFPs and RFQs to projects I never won. I was working full-time, freelancing, working with clients I’ve had for years, teaching part-time, and overall hustling and making an impact, but I was spread thin. It was then when I started to realize that I was doing too much. I tried to be everything to everyone, and I needed to focus on fewer things at once. I narrowed my focus. Once I found my groove, things seemed to fall in place. I was winning more bids, getting more gigs, and finding new opportunities. All of this came from the prioritization of my work and my time.

 Companies like Google and Facebook have totally disrupted how companies market over the past 15 years. At the same time, consumers have become more jaded and resistant to anything “salesy”. In your industry, where do you see the future of marketing going? 

Marketing is becoming much more educational, especially in the tech space. Innovation is occurring so fast; many industry leaders do not even know what they need or should be looking for to succeed in today’s highly competitive and digital age.

In recent years inbound marketing has been the preferred style of gathering attention and getting new qualified leads. Last year I wrote in the publication the Startup about Why Inbound Marketing Is Important and How it Can Future-Proof Your Business. Inbound is simply a form of marketing that uses content to attract new customers to you. This is also often referred to as content marketing, as it involves putting content out into the world to help, inform, or entertain your audience — who are your potential and current customers. This June, I’d likely have a new suggestion for how you can future proof your business. So is the way of change. Inbound marketing of today is equivalent to running google search ads.

The rising trend is in something new called the media strategy. Instead of hoping people come to you because of your content and positioning the offer at the center of the strategy, media focuses on building, maintaining, and growing the audience as a media brand. The media approach helps to attract an audience on a given topic or outcome and then episodically entertain and educate that audience towards that topic or outcome. Think of a podcast or YouTube series.

I think we are going to start to see thought leadership change to thought entertainment, and very much so in an episodic way. I believe audiences will be formed of interested buyers, curious folks, and most importantly, existing customers who are eager to evangelize their successes.

Can you tell us the 5 things you wish someone told you before you started? Can you please share a story or example for each.

  1. Don’t plan your future; work for it, and let it come to you.

Disappointment, anxiety, and stress are a few of the things I felt when I planned things out of my control. When I was younger, I swore I would be married and engaged and then have children by a specific birthday that has since passed. I also decided as a child that I would own a house and become a corporate director by another birthday. While the latter came true, I cannot explain to you the immense amount of self-imposed anxiety I experienced simply because 10-year-old Ryan decided some predetermined age when I should have gotten engaged, married, and later have had kids. In the end, those ‘deadlines’ never mattered, and I was foolish for ever thinking they did.

  1. It only gets better.

In his Stanford commencement address, Steve Jobs said, “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”– The idea behind the concept is that, as much as we try to plan our lives, there’s always something utterly unpredictable about life.

  1. Great, hardworking, and loyal people are hard to find.

Many good people are looking for a leading organization, a quality manager, and a fantastic team to work with. However, I can tell you, the great ones are incredibly difficult to find, and when you think you got one, they disappoint you. However, when you do find them, let them know how much you appreciate them and create an environment in which they want to stay. 

  1. It’s not about the money.

I’ve worked for money, and I’ve worked for passion; heck, I have even worked for some people out of pity. The best opportunities were those that weren’t about the money. They were based on fun, creative ideas or projects that I found immense passion in.

  1. The gentle art of saying no.

It is a simple fact that you can never be productive if you take on too many commitments. Requests for your valuable time are coming in at an all the time—from clients and coworkers to family members and friends. Your time is innately valuable, and it should be spent doing things you love and want to be doing. Even if I were to have some extra time, which is rare for many of us, is this new commitment the way to spend that time? Once you start prioritizing your time and your passions, the rest seems to fall in place. I don’t think saying no is an easy thing to do, but once you master it, we tend to find that we’re less stressed and more focused on things that matter most to us.

What books, podcasts, documentaries or other resources do you use to sharpen your marketing skills?

There are numerous podcasts and too many books to list that I enjoy. I am almost exclusively reading nonfiction. There is one that stands out to me. For anyone looking to accelerate their career path, I’d recommend the book The Start-up of You. It was written by LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha to help people adapt to the future, invest in yourself, and transform their career. It is a blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs.

Who is your hero? Can you explain or share a story about why that person resonates with you?

One of the heroes in my life is a man whom I had never met. I quoted him earlier, but I truly admire Steve Jobs. When you look back and hear some of the experiences with the guy, he seems to come off as largely a jerk, but when you peel back the layers, he’s an incredibly complex and motivated individual. Alongside Wozniak, Steve Jobs created the Apple II, Macintosh, Pixar, iPod, iTunes, iPhone, iPad, and countless other innovations. He has touched millions of lives, including mine.

I admire Steve Jobs because he is resilient. Even after being voted out of Apple by the board, he created NeXT which Apple later acquired for $429 million. While Steve had an ultra-humble beginning, he worked extremely hard, pushed for excellence, challenged the status quo, and demonstrated that passion, enjoyment, and striving for success would make all the difference. He was a visionary, and maybe the most important, he was an amazing marketer. If you see any of his presentations of products, you will become hypnotized.


How can our readers follow you on social media?

LinkedIn: https://www.linkedin.com/in/ryan-raiker/

Twitter or Instagram: @ryraiker

Facebook: https://www.facebook.com/ryan.raiker/


Thank you so much for joining us. This was very inspirational.

Sahil is a serial entrepreneur and branding specialist. He also serves as a real estate investor and business consultant. He presently serves as the owner of The Brand Castle - Specialist in Search Engine Optimization (SEO), Web Design & Development and more.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship8 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship8 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.