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Executive Voice

Alexander Komaritsyn: On Offering Integrated Solutions in the Hospitality Industry Market

Born and bred in Russia, Alexander Komaritsyn has many qualifications to his credit. With over 13 years of experience in hospitality, he has acquired skill sets that have proven indispensable for the fast-paced business environment. Alexander has organized, managed, and hosted several events across New York and the Hamptons, which allowed him to build extensive connections and expand his network with successful individuals from different industries. He also managed to combine his IT, marketing, and product management expertise to offer solutions that can be simplified in the hospitality industry-providing new growth opportunities. 

His company ImageModel is one example that speaks to his passion for driving a digital community whereby individuals and businesses alike can avail hospitality services of their liking and collaborate with talent/models for their marketing needs. ImageModel runs on a unique approach of allowing users to organize events that uncover brands in hospitality and entertainment and create memorable social experiences among exceptional individuals. 

The onset of the global pandemic pushed Alexander and his team to work out strategies that ensure safe distancing without compromising the quality and deliverance of the event. Only a few digital competitors offered features as distinctive as their “stay social” events which adjusted for social distancing limitations at various hospitality establishments. As per Alexander’s achievements in the IT industry, there have been quite many, to name a few. Since 2008, Alexander has been participating in several web and mobile-based projects. He and his partners launched TopModeal app in 2016, whereby models redeem deals and discounts from various vendors in exchange for creating posts and checking in on social media. However, they quickly changed course due to a lack of influencer-driven traffic and introduced an event booking marketplace called ImageModel to encourage more visible monetization. 

His notable achievements, he believes, have been the outcome of his relentless passion for creating a multi-service platform that benefits users across the world. In addition, Alexander has always looked up to New York as his inspiration. “New York has an infamous energy to achieve your goals and meet successful, like-minded people. I am constantly getting inspiration and motivation here. If you can make it here, you can make it anywhere.” Building a good team has been the cornerstone of Alexander’s success. He holds that it is the superpower of any leader and deems it essential to help and motivate team members every step of the way. Alexander is also currently preoccupied with creating new business goals that he wishes to achieve. More recently, he came across an incredible business opportunity to scale his platform globally. His company “ImageModel” recently identified a gap in the market whereby brands across hospitality, luxury, entertainment, and fortune 500 utilize their services to increase brand awareness, attract more customers, and ultimately drive more revenue to their respective businesses. 

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