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Aligned and Branded—Expanding the Coaching Conversation

Empowering Women

Despite the dedication and devotion, women-led businesses have demonstrated, these brands are rarely recognized as a driving force in the economy. Yet, according to the National Association of Women Business Owners, there are now a total of 12.3 million women-owned businesses in the US alone that generate $1.8 trillion annually. Considering there were only a little over 400,000 women-owned businesses in the 70s, the growth is quite impressive.

Women Who Are Disrupting

Now, more than ever, the opportunity to lift women up to make a real mark in their niche is evident. Especially when these businesses serve more than just a side hustle for these women—they’re real, primary sources of income. Yet somehow, their stories and experiences remain uncelebrated, with few outlets that will allow them to freely express their accomplishments, talk about challenges, and empower fellow female entrepreneurs and leaders.

It’s no wonder then that coaches like Ashley Spedale, a fellow entrepreneur making her mark in the business world, is creating a buzz with her unique approach to coaching.

As a business owner, Chances are you’ve been thinking about getting your message out to the world. You want to stand out by creating a magnetic brand backed by your distinct presence and confidence. But it’s hard to know where exactly do you go from where you are right now. This stuff is my jam,” she enthuses.

Having left a six-figure makeup and lash business in the big city to pursue her entrepreneurial dreams led her to build a distinctive coaching business that combines on-ground authenticity and the talents of the business world’s brightest women she helps.

Get Into Action Yourself

There’s a lot of merits that come with rolling up your sleeves and getting in the trenches yourself. That’s where you build resilience as a business owner. It’s how you build strength. But we learn so much in the context of peer to peer relationships as well. I can’t emphasize the importance of multiple perspectives enough, where we learn from both observation as well as engagement,” Ashley explains.

Learning from other women at various stages of their journeys means you gain access to stories and experiences where similar challenges have been addressed and where shared triumphs can be put in the spotlight.

Spedale’s approach may be simple and straightforward, but it is her belief in what the feminine spirit can accomplish when they’re supported and empowered that can make a real difference for your business. While her brand is well known for her one-on-one coaching, her group coaching programs carve out a highly energized space for women leaders and entrepreneurs to thrive and grow together.

Her program, Aligned and Branded, is a testament to this vision. The 12-week intensive starts mid-July, and if you want to know more, you can learn more by heading to https://www.ashleyspedale.com/aligned-branded.

I strongly believe that there is power in sharing our stories and experiences. And this program allows me to be a catalyst for women who want to look within and dive deep so they can give their businesses that much needed push to be recognized and open up a firestorm of creativity for your brand,” she ends.


Heather DeSantis is the CEO and Founder of Publicity for Good (PFG) and Good Side News. Former Miss Ohio International, she leads the firm with a mission to partner with companies who are committed to making the world a better place. Heather has been featured on ABC, CBS, NBC, FOX, Entrepreneur, iHeart Media, Business Insider, MSN, Forbes and Inside Edition for her life of living and working full time from an Airstream travel trailer with her fiance Austin.

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