Connect with us


How Real Estate Tycoon Charlie Lazarus Innovates Marketing Trends

luxury real estate
Charlie Lazarus (2020)

Lazarus is an elite entrepreneur who challenges conventional marketing strategies in the luxury real estate industry

Charlie Lazarus, also known as Charlie “Hustle” by many of his peers, is a 29-year old entrepreneur, investor, and real estate business owner in the Southern California region. Although Charlie is just 29, he has been involved in the real estate industry for almost a decade. Lazarus strives to make a positive difference in the world, and he has made it clear that his mission is to inspire and pave the way for entrepreneurs of the future. Charlie is known in the real estate world as an ambitious, extremely determined individual, hence how he earned his nickname, “Hustle”. He is also known for his creative strategies and trend-setting ideas.

Creating My Job Was Better Than Relying on Someone Else

In 2012, Charlie was in college studying economics at The University of Arizona. He accepted a job working for a private equity company where he gathered hands-on experience working with finance, multi-family real estate, and commercial acquisitions. Lazarus acquired many skills in this role, such as “cold” outreach, one of the most important skills needed when starting any business.

He was a top producer in his company, and as a result, was offered a position dedicated to luxury vacation rentals. “Hustle” was sourcing multi-million dollar single-family acquisitions in the San Diego market, which taught him a substantial amount about the most lavish side of the real estate market.

After dedicating himself to being a student of his craft, Charlie felt very confident dealing with luxury real estate, so much so that he began to have thoughts of starting his own real estate business. He knew that with his entrepreneurial spirit, it was a matter of time before he left his role to start his own business. Charlie left his job after a very successful run with the company and obtained his real estate license.

From there, he launched his real estate career and company. At first, things were challenging for Lazarus, but he knew this was all a part of the process of becoming a full-time entrepreneur. He put in consistent time and effort which led him to accumulate sales of over $50 million worth of residential real estate since 2015. He has also flipped and wholesaled over 25 properties at that time. 

“I always wanted to create a job for myself instead of relying on someone to provide me one. A job is a product of value created, and I knew that I could bring value to people using my experience, skills, and work ethic in the San Diego real estate market.” – Charlie Lazarus

Standing Out in a Competitive Industry

Real estate is definitely a competitive industry; however, Lazarus was able to differentiate himself in many ways. Although the concept sounds simple, having a strong and dedicated work ethic is essential to stand out in a crowd of individuals doing the same thing, no matter what it is. There are many things you can’t control in life, but you can always control how much effort you put forth into achieving a set goal. Charlie realized this at a young age and made it a goal to be the hardest worker in the “room” at all times.

Over time, people began to take notice of Charlie’s relentless pursuit of success. He believes that in order to become the best at your craft, you can’t sit around and wait for opportunities to knock on your door, you must go out and take what is yours; it’s a mindset.

Remain Authentic

For Charlie, authenticity is equally as important, as he’s found that in order to succeed in such a relationship-focused industry, one must be able to connect with people on a personal level and build relationships. Lazarus always gives his full time and attention to anyone he interacts with, and that definitely pays dividends in the long run. Charlie stated, “People can sense when you are authentic, and that energy definitely makes people want to work with you.”

Aside from work ethic and authenticity, Charlie “Hustle” constantly strives to think outside the box when in his strategies. For example, after spending a few years in the luxury real estate space, he realized that when prospective clients are searching for a luxury home, they have painted a picture in their minds of the lavish lifestyle associated with owning such a home. With this in mind, Charlie built a marketing platform which he calls “Social Estates”. This tool enables clients to experience the luxury lifestyle they have envisioned for quite some time. This experience includes “a day in the life” videos, which are essentially highlight-reels of the luxury lifestyle one would imagine. These videos consist of things such as sushi chefs, bartenders, DJ performances, and luxury cars.

Apart from Real Estate…

When Charlie isn’t working on real estate, he spends the majority of his time running one of his many e-commerce businesses, as well as adding to his impressive investment portfolio. Lazarus has been able to build multiple six-figure drop shipping businesses. He believes e-commerce is an area in which everyone should learn to build and operate a business, as the world is going digital, and now is the time to capitalize. Charlie also just recently took a stake in a hemp clothing company by the name of Drihp, which many people, including Charlie, believe will be the face of the hemp industry in 2020 and beyond. He is also heavily involved in a company by the name of Clone Connect, a hemp consulting company dedicated to solving problems in the hemp industry.


Where can readers keep up with Charlie Lazarus online?

You can visit Charlie’s website, or feel free to follow him on Instagram.

Philip Schulte is a published author and entrepreneur who resides in Los Angeles, CA. He has been featured in prominent publications such as Forbes for his work as an author. He is the Founder of PR Plugs, a full-service PR and SMM agency.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship5 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship6 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.