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Anzhela Kalsynova About Reusable Texts

Despite careful preparation, the party was in jeopardy. I lost my one year old son’s dummy.

He is phlegmatic, but in some matters a very principled guy. His indignant cry spread through the apartment so that glasses on the table, bottles of alcohol, a hookah and about 25-year-old guests, none of whom had children then, shook to the beat of him.

(When I think back about parties I had in a tiny apartment with a small child, I start to wonder if it was me).

Fortunately, there was an investigator among the guests. He said that the apartment “should be divided into squares.”

Divided. Found the dummy.

The son paused with satisfaction and looked at the adults very friendly for the rest of the evening.

“Split into squares”

The party was quite fun. Not everything was remembered well, but the idea of ​​”breaking into squares” stuck in my head for a long time.

Today I will tell you how we can “break into squares” the space around you and find a lot of ready-made material that can be reused in your social media and create cool content without much effort.

Square 1. Older posts

Look for your old posts that are good (well, how old? Over 6 months old can already be viewed). It can be a post about why you are in this particular business, a case study, a description of the first days in business, post-outrage, post-gratitude, or something else.

These texts can be posted just like that or under the heading “look what I found – does not lose relevance.” With an old photo or a new one. If there was a text post before, you can make a video out of it. And vice versa.

Square 2. Video

Do you have in your archives a commercial, shooting of a holiday, recording of a webinar / live broadcast/ interview or another undeservedly forgotten video?

How about you cut a few pieces out of it and publish it?

Square 3. Mail, WhatsApp

Sometimes, when answering a client’s or employee’s question, we write a whole article. And such work does not deserve to be forgotten after a single use! Especially when it comes to a frequently asked question.

Dig into the mail or messengers. You will surely find such messages. They will make good, useful posts.

Square 4. Photos and screenshots on your phone

Here, in addition to photos, you can find screenshots of books, articles and interesting posts by other authors from your feed, reviews and interesting messages from customers and employees.

It happens that such a screenshot only needs a few words of a comment, a question for the subscribers, and the post is ready.

Square 5. Business plan

Did you write your business plan when you started your business? If so, would you like to reread it?

It is possible that whole pieces (for example, about the mission) are ready-made posts.

Square 6. Your articles on the site or for other magazines

Articles on your site, your articles for other sites, scientific articles, dissertation – all this can also become cool content for your social media.

Small pieces can be cut out of them and published separately. You can post a piece and link to the entire text.

Square 7. Your reaction to current prolonged social events

Well, here, of course, you can write and rewrite about Covid-19 many times, how you and your employees cope with that, what measures you take, how you look for compromise between safety and comfort, what changes in general in the industry and how do the decisions of the authorities affect you. In general, you can write about anything that your readers may be interested in at the intersection of the virus and your business.

Well, how do you like the idea of ​​squares? Do you think there is something useful in your bins?

Anzhela Kalsynova, entrepreneur and storyteller.

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