Connect with us

Executive Voice

How a Minor Tweak to Your Advertising (Not Your Product) Using Digital Psychology Can 10x Your Product Value

“First to mind wins.” Companies that form strong anchoring and user habits enjoy several benefits to their bottom line. These companies attach their product to internal triggers. As a result, users show up without having to rely on any expensive external prompting. Habit forming & digital psychology framing companies link their products and services to the users’ daily routines and emotions. 


After studying Psychology at the University of Washington and Deep Machine Learning at Stanford, Athens Ramseyer, came to realize that neuromarketing, an intriguing marriage of marketing and science, was the window into the human mind that we’ve long been waiting for, that digital psychology is the key to unlocking what he calls ‘The Buyology of Our Sciential Brain’ – the subconscious thoughts, feelings, and desires that drive the purchasing decisions we make each and every day of our lives. 


The Birth of Sciential


Every year, INC puts out a list of the 500 fastest-growing companies in America. In 2018, a company called Trade-In Tech that Athens co-founded alongside Hayden Howard got on that list. In that year alone, if you look them up on Inc Magazine, they did over 8 million dollars in revenue. This being his second business he has successfully scaled and sold for a profit, the first being a wellness center called Healthy You in Spokane, WA, Athens was ready to apply everything he had learned into his next big venture. 


Sciential, a digital marketing agency that is incorporating neuroscience into its capital market programs, they study how the brain makes decisions and responds to pitches and apply the latest findings in the field of neuroeconomics. Shifting online consumers’ buying criteria in your favour by using new technologies and digital psychology framing methods. 


Service and Sacrifice 


The play on psychological vulnerabilities on social approval and connections where they have really tuned up the psychological exploitations with these tools. Every message really feeds each other into a super powerful notion. Human flourishing and making the most of what you’re capable of doing. This is what you’re looking for – is Eudaimonia. Being connected and serving the people within your orbit. 


“In doing this we can build much stronger and much more cohesive social structures. It’s in the DNA of our Sciential Brain. We’re able to do deep work and be deeply concentrated around other marketing professionals that hold each other accountable and bounce ideas off of. Very concentrated work and keeping intense focus with other like minded colleagues that know the lingo is necessary.”


“Our entire economy is increasingly based on taking human brains, having those brains think about information, and produce new information that’s valuable. What you want me to do is help you craft your message and deliver it to the right target audience in a contextual way within the natural moment of the buyer’s journey. Not a second before, not a second later.” – Athens Ramseyer


The Science of Why We Buy

More often than not, your product may share the same features as your competitor and “the differentiator” that you thought was so special, really isn’t to the user. And at the end of the day, it’s not what you think is so special, it’s what the market thinks. It’s up to the innovativeness of marketers to spin your product in a way they have yet to see or feel before.  And believe it or not, it’s not as elaborate and expensive as it may sound. 


But, how can you do that? This is where Athens Ramseyer comes in. Sciential will identify your target market and develop a Digital Psychology Framing Strategy. No need to gut everything and start over from scratch. All you need to do is tweak the way your audience perceives your product or service. 


Introducing Mirror Neurons


This phenomenon, believe it or not, can be traced way back to our age-old instinct for survival. As UCLA’s Dr. Susan Brookheimer points out, “Dopamine activity in the brain increases in anticipation of many different types of rewards, from gambling-related rewards to monetary to social rewards.” In other words, that crazy rush of pleasure we may experience from the anticipation of buying, say, a new iPhone may actually be helping us enhance our reproductive success and preparing us for survival. Why? Because consciously or not, we calculate purchases based on how they might bring us social status – and status is linked with reproductive success. 


“It’s the culmination of lust. There are a lot of people who aspire, who want to have something they may not be able to afford, and they can’t buy it yet. They are looking for a way to satiate their appetite. Or maybe it’s just mirror neurons at work.” Athens adds. 


Advertising With A Heartbeat 


Since everything is plastered online now in a way where advertisers are just slapping keywords in your face, Sciential orchestrates in a manner that pulls on the heart strings of it’s viewer.  As the data suggest, rational marketing doesn’t appeal much to the public when compared with emotional marketing. 


Value is in the mind and heart of the valuer.


And that’s just how mirror neurons work on us as consumers. Think about how other people’s behavior affects our shopping experience, and ultimately influences our purchasing decisions. Mirror neurons explain why we often smile when we see someone who is happy or wince when we see someone who is in physical pain. 


“If you have a webcam on the front of your phone, Facebook and Instagram, every single post that ever comes across your feed, they gauge your emotional response through your webcam on the front of your device right now. So, down to the look you have when a piece of content comes across your feed is how they know whether to put your piece of content that you want to advertise in front of your ideal audience. 


Content is for framing and future objection handling. Re-framing beliefs is done 1 belief at a time for however many videos it takes for you to frame the person to actually be open to your offer.”

Athens often finds himself speaking to eCom Giants that are spending months and months working on the ‘perfect ad creatives’ that they believe will crush it. They finally get them ready to launch, and surprise surprise they FLOP. A lot of money wasted but more importantly so much wasted time.


So what is working right now?


There has been a huge shift to user-generated content and really simple user-generated content. Ok, so what does that mean exactly? Videos that are crushing it for his clients and in the eCom space are videos such as:


Unboxing Videos

Reaction Videos

Boomerang Instagram Story Videos

Taste Testing Videos

Trying Clothes on Videos

Inclusive Marketing Videos

Applying Makeup Videos

iPhone Testimonial Videos with the Product.

Product & Brand Experience Review Videos.


The focus should now be really organic style video and image ads. The kind of Instagram Stories you would see from your friends. It would almost look and feel like it is an organic Instagram story but actually it’s an ad. The more organic you can make your ads feel the higher they will convert.


So get your iPhone out and start filming some videos. Encourage your customers to share their purchases on social media and use that content for ads. Every time someone tags your brand on Instagram, share it to your profile and save the image or video. Use it for Ads. Go look at your ‘Tagged’ photos on Instagram. Often he finds really great quality images and photos there. And so many brand owners are missing them.


In summary, no need to spend thousands prepping these high resolution, highly time-consuming videos. Simple and Organic converts. And the best thing about this, it’s so easy to get content for your products.


So go out there and get filming!

Ulyses Osuna has made his own unique advances to traditional PR-marketing activities to help his public relations endeavors succeed. He is one of six founders to be featured in an Inc Magazine article on "Millennials with a Thriving Business" and has also been featured in the Huffington Post as a 19-Year-Old dominating the PR space.

Advertisement defi

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Social Media13 hours ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment1 day ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt2 days ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt2 days ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech4 days ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice2 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice2 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance2 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business3 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....

Entrepreneurship3 weeks ago

Skylar Domine on His Bold Moves in the Entrepreneurial Realm and Overarching Mission to Help People and Communities

Many of today’s powerhouses managed to gain a solid foothold in the world of business and stand out in an...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.