Connect with us
Become A Crypto Expert

Executive Voice

How a Minor Tweak to Your Advertising (Not Your Product) Using Digital Psychology Can 10x Your Product Value

“First to mind wins.” Companies that form strong anchoring and user habits enjoy several benefits to their bottom line. These companies attach their product to internal triggers. As a result, users show up without having to rely on any expensive external prompting. Habit forming & digital psychology framing companies link their products and services to the users’ daily routines and emotions. 


After studying Psychology at the University of Washington and Deep Machine Learning at Stanford, Athens Ramseyer, came to realize that neuromarketing, an intriguing marriage of marketing and science, was the window into the human mind that we’ve long been waiting for, that digital psychology is the key to unlocking what he calls ‘The Buyology of Our Sciential Brain’ – the subconscious thoughts, feelings, and desires that drive the purchasing decisions we make each and every day of our lives. 


The Birth of Sciential


Every year, INC puts out a list of the 500 fastest-growing companies in America. In 2018, a company called Trade-In Tech that Athens co-founded alongside Hayden Howard got on that list. In that year alone, if you look them up on Inc Magazine, they did over 8 million dollars in revenue. This being his second business he has successfully scaled and sold for a profit, the first being a wellness center called Healthy You in Spokane, WA, Athens was ready to apply everything he had learned into his next big venture. 


Sciential, a digital marketing agency that is incorporating neuroscience into its capital market programs, they study how the brain makes decisions and responds to pitches and apply the latest findings in the field of neuroeconomics. Shifting online consumers’ buying criteria in your favour by using new technologies and digital psychology framing methods. 


Service and Sacrifice 


The play on psychological vulnerabilities on social approval and connections where they have really tuned up the psychological exploitations with these tools. Every message really feeds each other into a super powerful notion. Human flourishing and making the most of what you’re capable of doing. This is what you’re looking for – is Eudaimonia. Being connected and serving the people within your orbit. 


“In doing this we can build much stronger and much more cohesive social structures. It’s in the DNA of our Sciential Brain. We’re able to do deep work and be deeply concentrated around other marketing professionals that hold each other accountable and bounce ideas off of. Very concentrated work and keeping intense focus with other like minded colleagues that know the lingo is necessary.”


“Our entire economy is increasingly based on taking human brains, having those brains think about information, and produce new information that’s valuable. What you want me to do is help you craft your message and deliver it to the right target audience in a contextual way within the natural moment of the buyer’s journey. Not a second before, not a second later.” – Athens Ramseyer


The Science of Why We Buy

More often than not, your product may share the same features as your competitor and “the differentiator” that you thought was so special, really isn’t to the user. And at the end of the day, it’s not what you think is so special, it’s what the market thinks. It’s up to the innovativeness of marketers to spin your product in a way they have yet to see or feel before.  And believe it or not, it’s not as elaborate and expensive as it may sound. 


But, how can you do that? This is where Athens Ramseyer comes in. Sciential will identify your target market and develop a Digital Psychology Framing Strategy. No need to gut everything and start over from scratch. All you need to do is tweak the way your audience perceives your product or service. 


Introducing Mirror Neurons


This phenomenon, believe it or not, can be traced way back to our age-old instinct for survival. As UCLA’s Dr. Susan Brookheimer points out, “Dopamine activity in the brain increases in anticipation of many different types of rewards, from gambling-related rewards to monetary to social rewards.” In other words, that crazy rush of pleasure we may experience from the anticipation of buying, say, a new iPhone may actually be helping us enhance our reproductive success and preparing us for survival. Why? Because consciously or not, we calculate purchases based on how they might bring us social status – and status is linked with reproductive success. 


“It’s the culmination of lust. There are a lot of people who aspire, who want to have something they may not be able to afford, and they can’t buy it yet. They are looking for a way to satiate their appetite. Or maybe it’s just mirror neurons at work.” Athens adds. 


Advertising With A Heartbeat 


Since everything is plastered online now in a way where advertisers are just slapping keywords in your face, Sciential orchestrates in a manner that pulls on the heart strings of it’s viewer.  As the data suggest, rational marketing doesn’t appeal much to the public when compared with emotional marketing. 


Value is in the mind and heart of the valuer.


And that’s just how mirror neurons work on us as consumers. Think about how other people’s behavior affects our shopping experience, and ultimately influences our purchasing decisions. Mirror neurons explain why we often smile when we see someone who is happy or wince when we see someone who is in physical pain. 


“If you have a webcam on the front of your phone, Facebook and Instagram, every single post that ever comes across your feed, they gauge your emotional response through your webcam on the front of your device right now. So, down to the look you have when a piece of content comes across your feed is how they know whether to put your piece of content that you want to advertise in front of your ideal audience. 


Content is for framing and future objection handling. Re-framing beliefs is done 1 belief at a time for however many videos it takes for you to frame the person to actually be open to your offer.”

Athens often finds himself speaking to eCom Giants that are spending months and months working on the ‘perfect ad creatives’ that they believe will crush it. They finally get them ready to launch, and surprise surprise they FLOP. A lot of money wasted but more importantly so much wasted time.


So what is working right now?


There has been a huge shift to user-generated content and really simple user-generated content. Ok, so what does that mean exactly? Videos that are crushing it for his clients and in the eCom space are videos such as:


Unboxing Videos

Reaction Videos

Boomerang Instagram Story Videos

Taste Testing Videos

Trying Clothes on Videos

Inclusive Marketing Videos

Applying Makeup Videos

iPhone Testimonial Videos with the Product.

Product & Brand Experience Review Videos.


The focus should now be really organic style video and image ads. The kind of Instagram Stories you would see from your friends. It would almost look and feel like it is an organic Instagram story but actually it’s an ad. The more organic you can make your ads feel the higher they will convert.


So get your iPhone out and start filming some videos. Encourage your customers to share their purchases on social media and use that content for ads. Every time someone tags your brand on Instagram, share it to your profile and save the image or video. Use it for Ads. Go look at your ‘Tagged’ photos on Instagram. Often he finds really great quality images and photos there. And so many brand owners are missing them.


In summary, no need to spend thousands prepping these high resolution, highly time-consuming videos. Simple and Organic converts. And the best thing about this, it’s so easy to get content for your products.


So go out there and get filming!

Ulyses Osuna has made his own unique advances to traditional PR-marketing activities to help his public relations endeavors succeed. He is one of six founders to be featured in an Inc Magazine article on "Millennials with a Thriving Business" and has also been featured in the Huffington Post as a 19-Year-Old dominating the PR space.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship7 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship7 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.