Connect with us


World-leading Aussie Sports Sun Safe Company Pivots During COVID To Make Masks


Disrupt Magazine / September 2020 

Mimi Lee is legendary in sporting circles. Her company’s Sun Safe clothing products are worn globally by some of the world’s biggest names!   

Lee recognised the need for a change in Australia’s sun safety culture while on the golf course back in 2010. Combining this with figures that show three in four people with fair skin are diagnosed with skin cancer before the age of 70, Lee decided to act. 

Lee founded SParms (Sun Protection Arm Sleeves) in 2010, and today, it is the number one brand in sun protection sleeves in the golfing space – with more than 300 professional athletes wearing the products daily. 

“I realised that I could offer high-risk people, a cover-up to protect them from the sun’s harsh rays. SParms is challenging the concept of sun protection by offering a simple, easy, safe, and cool way to achieve ultimate sun protection,” Lee said. 

According to Lee, her vision was not only to bring a revolutionary product to the market but also to flip people’s mindset about the dangers of being exposed to harmful, ageing UV rays while they were out and about taking part in sport and recreational activity. 

“In March 2020, I felt the same burning I did 10 years ago. I had to help provide much-needed safety to people and to help protect people in the midst of the COVID pandemic by providing face masks,” Lee said. 

“As pioneers in the personal safety industry, we knew we could make a difference. We had the tools, capabilities, ideal materials, and technological know-how to make re-usable, washable, wearable high-quality masks.  

“So we got to work. Before the important health benefits of wearing face masks were officially communicated, we had already spent a month on the drawing board at SParms HQ, designing our V1 face masks and introducing them to our audience.”

According to Lee, unlike their sun safety crusade in 2010, 10 years on, SParms already had an army of golf ambassadors who wanted to support their vision of helping to keep people safe.   

“For the whole month of June, we worked with our Ladies Professional Golfing Association (LPGA) tour members to raise face mask donations for the vulnerable. Over the month, we donated over $70,000 worth of face masks to our LPGA players’ chosen local charities,” Lee said. 

“Our mission was not simply to sell face masks. It was to promote safe practices such as mask-wearing during a pandemic – as wearing our sleeves makes sense when out in the sun.”

According to Lee, when the Victorian Government declared face masks were mandatory, they started to see Australians’ attitudes changing. Suddenly there was a shortage, and the desperation for masks became evident across the community. 

mask by ausie

“It was another turning point and we had to review how we were going to respond. We had to act very quickly to meet demand, and it was going to require working around the clock to get this done. With limited flights into the country, courier, shipping, freighting all disrupted and delayed, we were faced with challenges and difficulties – but we pushed through,” Lee said. 

“Four weeks on, we had developed an additional two new face mask designs and secured a manufacturing capacity of 100,000 units weekly.

“It has been so rewarding to see the impact SParms has had on the Australian community. I am so proud of our entire team who have worked tirelessly as we lead the conversation surrounding facemasks in the midst of this crisis – as well as being agile and responsive to the community’s needs during a difficult time.”

According to Lee, SParms’ industry-leading high-tech fabric has a maximum SPF rating of 50+, and the brand’s proprietary premium re-engineered yarn material is lightweight, breathable, moisture-wicking, with a 4-way stretch combined with a motion 3D pattern for maximum comfort and performance. 

“Our mission to help shape and influence sun safety culture for the next generation has exceeded all of our expectations – but we are not slowing down. And now we have an added focus to ensure we are able to provide as many masks as possible to help people keep safe during the pandemic,” said Lee. 

Mimi Lee is a powerhouse businessperson with history and qualifications in business, law, and accounting. Her passion for building brands and positively impacting people’s lives across the planet has also led to her founding and directing luxury retreat and wellness centre, Retreat Wellness, and leading elite golf academy, Ankgolf International Golf Academy. 




Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship5 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship6 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.