fbpx
Connect with us

Entrepreneurship

Beauty Brand Owner Ekin Ozlen Couldn’t Decide Between Music and Business – So She Chose Both

Most of us at some stage in our lives will come to a fork in our paths which forces us to decide the direction of our future. There usually comes a point when balancing multiple projects is no longer sustainable, and we’re made to decide where 100 percent of our focus will go. But brand owner Ekin Ozlen decided that choosing between music or business wasn’t an option for her.

Musical Beginnings

After finding her niche as a body parts model in New York City, she had an extensive and successful career in the industry. If you’ve ever bought pantyhose at Target, Ekin was probably the girl on the box. But she soon realized that despite finding success in modeling, it wasn’t meeting her creative needs. “It was wonderful, but I’m an artist, I’m a creative person,” she explains. “I really needed somewhere to drop my creativity. And modelling wasn’t really giving that to me.”

After spending time with Brooklyn-based hip-hop musicians who would “literally go into spontaneous word battles,” Ekin was inspired to explore her own musical capabilities. She bought herself a Pro Tools Rig and taught herself how to sound engineer. Taking poems that she had written over the years, she used them as lyrics and recorded some experimental melodies.

She concluded that there would sadly be an “expiration date” on her modelling career, so threw herself into music and started performing in New York. But before she knew she was taken down another path as her new hair and beauty brand Keracell was taking on a life of its own. 

Birth of a Brand

Starting out as an attempt to cure her family’s ailments when her stepmother suffered from an early hysterectomy and hormonal changes, she soon perfected a formula with human stem cell extract that was so popular, she had celebrity friends desperate to get more of the product. 

Ekin, who is also a talented equestrian, eventually moved to Los Angeles for her horses while also semi-retiring from modelling. After spending some time flying back and forth between LA and New York for work, while also trying to make music and manage the beginnings of her brand, she couldn’t bring herself to choose just one thing to focus on.

She explains: “I just said ‘Oh my god, I can’t drop this other thing that I’m so into. How can I join these two things together and make it really blow the brand up’, and that’s how it really all happened.”

“I didn’t know how to separate the two,” she adds. “I only thought of them as being joined and they would be stronger together.”

Fusing music and business

Ekin started featuring her products in music videos as a way to fuse her creative forces. Last year she released the song La Noche featuring Grant Kempt, Black Mattic and Idrise, and featured Keracell’s liquid gold enriching elixir. 

And just last month she released “Where You At” with acclaimed Mexican singer and actor Vadhir Derbez, featuring world renowned DJ & rapper Roxy Ferrari. This video couldn’t have been more timely as she sponsored it with her own line of CBD hand sanitisers, filmed in downtown LA in the middle of the pandemic.

Ekin proved that against all odds, there was a way to do it all and find success in multiple avenues of business and entertainment. By doing something different and breathing life into the brand with music, she has seen more success than she could have dreamed if she had forced herself to choose. 

Find more information on the KERACELL website and Ekin’s Instagram.

I am a physician and career entrepreneur. After studying medicine, I founded a social media marketing agency and a fitness equipment company as well as direct a non profit. My goal is to inspire others to achieve their dreams and create the freedom in their life that they know is within reach. I host a podcast Mentors Collective to interview some of my favorite business minds.

Advertisement

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Executive Voice3 months ago

Kerwin Rae Shares How He Has Helped Over 100,000 Entrepreneurs Succeed and Grow

Kerwin Rae is Australia’s leading business strategist and high performance specialist helping over 100,000 businesses, in 154 different industries, throughout 11...

Politics4 months ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business5 months ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance7 months ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship7 months ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship9 months ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing1 year ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship1 year ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship1 year ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt Magazine

The Disrupt Magazine & Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.