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Blindster.com Sees the Trend of Remote Workers Upgrading Their Workspace Aesthetics with Window Coverings



While the concept of working from home might sound like a dream come true to some, it is a living nightmare to others. Over the past year, many articles have addressed the struggles of remote work, but few have focused on the challenges home aesthetics have raised.


Blindster.com, is a private ecommerce company founded by entrepreneur Kyle Cox that sells attractive and practical window coverings.  Blindster began to notice an upswing in sales around March 2020. This trend has continued its healthy progression ever since—proving that people are not only embracing the work-from-home venue but also welcoming its extension even though the pandemic has loosened its grip.


A spokesperson from Blindster says their most noticeable indication that people were sprucing up their work-from-home spaces stemmed from their Memorial Day Sale in 2020. The success of this promotion was clear evidence that people weren’t letting the pandemic and a work-from-home mandate keep them from improving their working conditions and beautifying their spaces.


The folks at Blindster figured that after a few months of allowing the office mates a front seat view into their homes through Zoom calls, many people felt it was time for an office space makeover. With many remote workers using their dining room tables and living room couches as makeshift desks, an upgrade was definitely in order.


The results of a longitudinal study by Microsoft uncovered some interesting findings regarding the workspace evolution during COVID-19. Because many companies did not provide a stipend at the beginning of the pandemic for additional convenience and comfort purchases, most people were hesitant to spend their own money redoing their home office space.  Employees were also hesitant to spend their own money because they were not fully sure on how long their work from home situation was going to last.


However, in an article published in SmartBrief, the physical infrastructure of the home office accounts for one of the top three changes in consumer spending since the onset of the pandemic. According to the article, a well-known interior design firm revealed that people began to rethink the structure of their homes to accommodate their work needs. Realizing that working at the kitchen counter or from the kitchen table isn’t a sustainable solution, many at home workers completely remodeled a room or part of a space to be more professional surroundings with a comfortable and aesthetically pleasing look.


This desire to convert space effectively is precisely why Blindster and similar stores are experiencing increased sales. Catering to mainly window treatments, Blindster thinks their surge comes from the need to manipulate natural light. Most homes have more windows than traditional offices, making the need for quality blinds and other window treatments necessary. With too much natural light, people who need to see a computer screen might struggle. Likewise, when engaging in a Zoom meeting or similar online venue, too much or not enough light can make your online presence unpleasant or unprofessional.


Unlike temporary needs such as fancy technology and office furniture, window treatments are the cornerstone of home decor, making a space attractive and more functional, even when it’s not used as a home office.


The pandemic has undoubtedly affected our lives in many ways. It’s refreshing to see the positive side, such as making practical home adjustments that improve the work-from-home experience and add beauty and value to your home.


If you need to improve and update your work-from-home space with attractive window coverings, check out what Blindster.com has to offer.


I am a physician and career entrepreneur. After studying medicine, I founded a social media marketing agency and a fitness equipment company as well as direct a non profit. My goal is to inspire others to achieve their dreams and create the freedom in their life that they know is within reach. I host a podcast Mentors Collective to interview some of my favorite business minds.

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