fbpx
Connect with us
Apply Now

Personal Branding

How to Build a World Champion Brand Identity with Jake Swartz

Jake Swartz
Jake Swartz, Founder & President of Syzygy Group Inc

Building a personal brand image is an art form as much as it is a science. Working with numerous World Champion athletes, Jake Swartz has consulted on some of the largest personal brands ever established. Today, he shares his insights answering some of the most common questions translating World Champion level success to the starting entrepreneur.

Q: What is the best way to connect to an audience?

Jake Swartz:

People resonate with authenticity. The ability to open up and share genuinely is a skill that needs to be cultivated when you’re developing a personal brand and connecting to an audience. Social media has led us to believe that everything should be ‘Highlight’ worthy, but the exact opposite is actually true when you’re developing a personal brand. All the quirks, passions, and insecurities become opportunities to connect to your audience in a new way and endear them further. The ability to share completely unfiltered will build more trust, engage a larger audience, and create more support over time.

Q: Who should focus on a personal brand image?

Jake Swartz: 

Everyone should be focused on building their personal brand image! First, you might think of large companies like ‘Coca-Cola’, ‘McDonald’s’, or ‘Apple’, but the truth is that every day you are actually building a personal brand image of your own. There are countless examples of professional athletes, reality TV stars, and entrepreneurs who have created massive success by amounting to significant name recognition alone! Especially with the prevalence of social media, you are your own walking advertisement, make it a good one!

Q: How can you expand your following?

Jake Swartz:

The quickest way to expand your following is to gain attention. From the very start, it’s important to attach your name to quality, or an image that sets you apart from other people. If people have no idea who you are, it’s going to be very difficult to convince them you are worth following or doing business with. The longer you can command the spotlight and stay on people’s minds, the quicker you’ll be able to get your personal brand image moving forward towards notoriety.

Q: What advice would you give to entrepreneurs who are just starting to build a personal brand?

Jake Swartz:

Be consistent, and add value in everything you do. Consistency may be the single most important factor in building an effective, and lasting personal brand image. In any relationship, we tend to weigh both the depth and the length of the relationship. By being consistent, you build a layer of comfort and reliability with the audience that complements the depth they feel.

By taking the right course of action, anyone can increase their personal brand awareness. Read more on developing a lasting brand image.

Continue Reading


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.