fbpx
Connect with us

Diversity & Inclusion

Brand reputation in the age of algorithms

The reputation of a brand is linked to a large part of its present success, especially if it is a company that is already internationally known for the quality of the products or services it offers its customers. In a way, reputation is like a fire that has to be nurtured continuously, with patience, and on certain occasions – in cases where the reputation is endangered by unforeseen incidents, or external factors – it has to be carefully preserved, taking care that it does not run out or go out altogether. There are many ways to build and consolidate a successful brand reputation. For some brands, especially historic brands, reputation is still closely linked to the quality of the product, and hardly needs to be strengthened by other interventions, such as those related to the communication of certain messages or values. In this case, the reputation has been consolidated automatically over the years, also thanks to word of mouth from customers and the construction, in the collective imagination, of an extremely strong brand image that is inextricably linked to what it markets, to the product, which for brands of this type constitutes the one and only atout. 

The opportunities linked to digitisation 

All other brands, and in particular newer companies, now have the opportunity to create a reputation from almost scratch, also using the formidable help offered by technology, digitalisation and, in particular, the new media of the present and future: social networks. Skilful management of social media can have a magnificent effect on a brand’s reputation, especially with younger audiences and all those young people who spend many hours a day on social media. A witty comment, a captivating story or even simply a particularly well-timed meme published at the right time can dramatically increase new audiences’ esteem for a brand, even making it possible to substantially change the overall perception of a brand by a certain segment of (possible) customers. 

New audiences 

Generation Z is in fact much more sensitive than its predecessor to the quality of content posted on social media, including content posted by brands. A company capable of brilliantly managing its social profiles, in this sense, has the possibility of easily (and also quite quickly) inserting itself in the preferences of the youngest, thus conquering a slice of the market not thanks to the product, which must in any case be of excellent quality, but thanks to emotionally relevant content perceived as high quality by a certain category of consumers. A young person will naturally be more inclined to remember a brand by a funny or amusing comment that appears on the company’s social page, and maybe then shared or forwarded to all his friends via instant messaging systems, thus diverting his attention away from all those companies that instead propose a static and rather cold management of their social pages. 

Nowadays, reputation is intimately linked to perception. It is a game that is mainly played online, through invisible mechanisms such as those regulated by algorithms, and with high quality content that is able to trigger pleasant feelings, such as appreciation, consideration, or even simply a motion of joy and amusement linked to a joke. Companies will have to pay great attention to community management, entrusting one or more people with the task of interacting with anyone who comments on posts published by companies. If the brand ignores all comments that appear on its page, the audience will almost certainly turn elsewhere. What is important is to establish real contact with one’s audience, an interaction as close as possible to communicative exchanges between human beings in the flesh. 

The importance of quality content is also well known to gambling specialists, especially to all those portals that offer useful guides focusing on the registration of new users, the different game modes, allows players to feel as comfortable playing at home with different casino deposit methods, ready to have fun and enjoy a bit of healthy relaxation together with the best games on the net. All the games on the portal have in fact been carefully selected by the team of experts at the site’s disposal, made up of industry professionals with a great passion for the game, and therefore represent an absolute guarantee in terms of security and reliability, also in terms of payments. 

What we offer our target audience is of paramount importance, especially today, in the swirling age of social media and seamlessly published content. Those who know how to entertain and excite, or even simply guide the user through an unforgettable experience, will have already won the game.

Stanley Gatero is a writer at Disrupt Magazine. He covers topics concerning technology, entrepreneurship, news, and sports. He is an avid traveler.

New Videos

Top 3 NFTs

Mindset

Most Disruptive

Recent Stories

Trending


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.