The role of marketing in today’s business environment cannot be underestimated for both start-ups and established ventures. It is key to the success of any company in any business, and it makes the difference between winners and losers. It is even more critical to understand the fundamentals in branding and marketing – whether you are a digital marketer, a traditional marketer, or a business owner. Cody James Cornwell understands the power of marketing. He works as a marketing consultant for leading brands and helps clients enhance their offerings.
A rags-to-riches story
Cornwell is a self-educated man who taught himself the actions that would deliver results and how information is meant to enhance the critical thinking ability of the mind. Cornwell never went to college and started his career as a blue-collar worker in fabrication and pipe welding in the oil fields until one day, he fell ill enough to reassess his life. The time he spent recovering was like an opportunity in disguise. He recollects spending those days thinking about how he could live a life of better quality where he receives higher financial benefits for his work and manages his time well enough to enjoy other aspects of life.
Self-help to realize dreams
Hailing from a background without industry connections or friends with knowledge, Cornwell turned to the world of books to gain wisdom. From here started Cornwell’s journey to acquire knowledge that ended with founding his marketing agency, Heavy Marketing LLC. With time, Cornwell and his business partner, Ron Earley stood witness to two very essential insights derived from undertaking marketing operations of clients. The first, most of his clients did not have a robust sales team that could generate enough leads and convert a majority of them. Second, the marketing efforts undertaken by Cornwell’s team are expected to garner higher sales, and a number of his clients lacked infrastructure and resources to address high customer requests. This finally led Cornwell to expand his business and introduce sales and consulting business units to help his clients with innovative strategies to meet customer demands in time.
A life worth living
Today, Cornwell can proudly claim to build a client’s business empires and increase its revenue manifold. He ensures that his marketing efforts create a positive brand image in the minds of the consumer. Born in San Diego and raised in a small town in Ohio, this young self-made entrepreneur is an inspiration to others who want to achieve their dreams. “I feel fulfilled by providing an amazing service to my clients. It would not have been possible if I had only listened to others and let them control my life,” believes Cornwell. And this is essential learning for anyone. Even research proves that happiness at work is best achieved when it serves the individual’s purpose and provides meaning to his life. For Cornwell, it certainly did.