fbpx
Connect with us

Entrepreneurship

Brett Welch: Boosted Is Making Video Creation Easier Than Ever

Published

on

Video content is taking over the internet. And it’s not just YouTube and Facebook. Short-form videos on platforms like Instagram, Snapchat and TikTok drive engagement for individuals and brands alike. But in many ways, the production side has lagged behind, remaining the domain of professionals with specialized skills.

Too many small business marketers who recognize the power of social videos still feel that it’s beyond their reach, because they believe that it requires investing significantly in production shoots and expensive editing software that they don’t know how to use. This is exactly the pain point that Lightricks, a software development startup known for its visual creativity products, has been striving to address with Boosted, a social video ad creation app.

Boosted is easy, fast and built around video templates that are informed by Lightricks’s research into the types of videos that companies use to drive attention – and built by the company’s award-winning creative team. Brett Welch is the VP of product management at Lightricks, and I had the chance to ask him a few questions about what makes Boosted different from others available on the market.

For those unfamiliar with the tool, what is Boosted, exactly?

Boosted helps businesses quickly and easily create professional looking videos for social media. Many businesses are short on time, and social media marketing can feel like a daunting task. 

Videos have become super important for businesses trying to stand out online. Especially since the introduction of autoplay, video has grown in popularity, and nowadays videos generate more engagement than any other content type.  

Social media best practices tell us that businesses should be posting multiple times a week. To do this, you need tools to create videos, and you need ideas about what to post. That’s where Boosted comes in.

With Boosted, we wanted to make it easy and unintimidating. Business owners enter details about their business, goals and brand when they sign up and we suggest a range of templates that they can use for inspiration, take, then edit and add their own content on top. Or if someone has a video they’ve recorded they want to use, they can upload that video, choose a style add their brand colors and logo. 

What separates Boosted from a host of similar tools?

The first difference is that our tool is specifically designed for business owners who need to make videos for social media. We see our product as a social media content workshop for businesses, not yet another video editing tool. We want to help inspire ideas and make it super easy to create content. 

We have a huge library of professional templates that are made by our own professional design team. Our templates look great, and you can customize and adapt them with zero knowledge of video production. Normally you would have to do a lot of the work manually, but with the templates, it’s easy and quick to put together videos that will make your company pop on social media. 

Our team at Lightricks is super creative, and they’re amazing at designing templates that work really well with Boosted.

Boosted is part of the wider array of visual creation apps under Lightricks umbrella, which includes Videoleap, Motionleap and Photoleap. We have a huge experience making these apps that are easy and fun to use, and you can get something that looks really slick with a minimal investment of effort because we’ve done the legwork on the back end.

Who stands to benefit from using Boosted the most, do you think? Why?

Today’s small business owners know that maintaining active, visually appealing presences on social media is important, but a lot of them just don’t have the time or money to invest in professional videography services. We’re trying to make it easier for business owners and marketers who know they need to be creating and publishing video content but don’t really have the time.

There are seasonal and general templates in there with stock imagery that you can literally just throw text on without having to put any time in, even if you don’t have any of your own video footage to work with. And if you have clips that you’ve shot on your phone or some photos of your own, it works even better.

Our goal is to make it possible for businesses to easily create eye-catching social media videos in three minutes or less. The less time it takes to create a video, the more time a small business owner has to focus on the core of their businesses. 

How long has Boosted been made readily available? What’s the reception been like?

We’ve been out for about two years now. We started with a number of templates and features and over time we’ve steadily added more and more, expanding our focus to include more features to support branding, as well as more photo and video editing features. 

The reception has been great! We’ve had fantastic adoption and positive feedback on both the Apple App Store and the Google Play Store. So far we’re averaging 4.5 of 5 stars on the Play Store and 4.75 of 5 stars on the App Store. 

We’re really proud of that and are grateful for the opportunity to serve our customers. 

How has Boosted disrupted the greater social media marketing industry as a whole?

You know, I feel like the word “disrupted” has become a bit overused in tech circles. How many companies truly disrupt the landscape?

When you’re working in tech, it’s easy to forget that for most business owners, the social media marketing landscape is overwhelming and confusing. 

We’re trying to make the process as simple as we can for business owners. The way we’re doing this is by taking a fundamental part of the social media puzzle – creating content – and making it easy. We want to get them to the point where they can do it themselves, quickly, without worrying about it, and actually cut through the noise and achieve business results.

Is that disruptive? I don’t know. But it is valuable and essential. That’s what motivates me and the team.

Become A Crypto Expert

Categories

Recent Stories

Trending


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.