Artificial Intelligence (AI) is on track to be the most effective tool for modern businesses. From enhancing experiences for customers to strategic planning and forecasting, AI is empowering companies to create more effective processes and more substantial outcomes.
This article will go through a few examples of how businesses use AI today and predictions for how they will use it tomorrow.
Let’s explore first how companies are using AI today.
Smart scheduling and assistants can help coordinate meeting times and attendees, reschedule, send notifications, and take notes in seconds. Using AI for these mundane tasks frees up time for employees to focus on higher priorities and increase productivity.
If you have Gmail, you’ve already noticed some of the auto-composition features that can guide what to include in your emails, including how to start or complete sentences and recommend replies. Since employees spend 3.1 hours checking work email on a typical workday, this is one of the most widely uses of AI we see today.
Chatbots powered by AI have been front-facing customer service agents for years and are increasingly helping businesses communicate with website visitors and customers. This is an effective way for companies to have live support 24/7 for consumers who need assistance when browsing outside of typical working hours and make sure live agents are available when needed.
AI can analyze an infinite amount of data, including a user’s demographics, location, preferences, interests, website engagement, and more, then can recommend relevant offers based on the insights. As a result, businesses no longer have to wait and see how to promote products to consumers when data combined with AI can quickly guide their direction.
From identifying what keywords drive the most traffic, auditing website gaps, and tracking trends, AI-powered software helps businesses develop winning SEO strategies. Instead of compiling analysis manually and testing what keywords will produce the most robust results, employees can take advantage of fast and automated insights and use them to create content that drives interest.
How are companies predicted to use AI in the future?
AI voice bots like Siri can already book meetings on your calendar after requesting. In addition, we will likely see an increase in other routine tasks being completed by AI, especially in packaged-goods industries, where distribution challenges can create chaos for eagerly-waiting retailers. Robots already operated at 26 of Amazon’s fulfillment centers and were at the forefront of leveraging AI for warehouses years ago.
When AI and ML combine with human intelligence, companies quickly detect patterns, monitor behavior, and suspicious alarm activities. As a result, we will likely see businesses develop more sophisticated security systems, assess risks with ease, and use AI to create more indispensable dynamic solutions.
We’ve already seen the changes in the automotive industry with heavy investments in creating autonomous vehicles and navigation. There are over 250 independent vehicle companies today, so we will likely witness more consumer adoption shortly, with the expectations that transportation experiences will be enhanced and, at default, that they can ride safely from one destination to the next.
AI may not have strong capabilities in thinking yet, but it can master creative processes, like composing music, blending art styles, and recording films. As a result, companies will likely leave the bulk of their creative thinking to human experts and rely on AI as a partner to help their processes, which creates an environment primed for high-paced innovation and delivery.
The use of AI-enabled software is helping manufacturers maintain consistent quality control over all products by letting them define combinations of features that determine quality products. This use case is already spreading across industries, with even Major League Baseball expanding its use of AI by implementing automated ball and strike zones, potentially eliminating the need for human umpires, as we’ve always seen.
What’s Right for Your Business?
Not every business model requires AI, but nearly every business can benefit. Some companies want to avoid AI solely because they’ve watched too many Science Fiction movies and see it as a threat instead of a partner. In reality, AI is already active around us, integrated into how we shop, search, and interact with companies.
In addition, 50% of consumers say they’re optimistic about AI, and two-thirds say they are open to using AI to help boost customer engagement. Customer demands pressure businesses to be more innovative, and it will only become more challenging as the digital world grows.