“If your dreams do not scare you, they are not big enough.” – Ellen Johnson Sirleaf
This is perhaps one of the widely quoted phrases. It’s simple but highly impactful, especially for those seeking better versions of themselves. Entrepreneur, author, and artist strategist Jerry Becerra is one of the individuals who firmly believe in this statement.
Becerra is a seasoned businessman who carves his path. He has grown numerous brands from scratch to their present success heights. Becerra is the founder and owner of various thriving companies such as SolarTrueUp.com and RealtyForCash.com.
On the one hand, SolarTrueUp.com is a successful brand helping homeowners alleviate their true-up bills’ pain before it worsens. On the other hand, RealtyForCash.com is a leading real estate company with over 30 years of experience in buying houses. Becerra is also a renowned author. Recently, the California-based writer struck a deal with Greenleaf Book Group that he believes to be a significant milestone.
Far from the boardrooms, Becerra is a born philanthropist helping others realize and actualize their dreams. He loves sharing his experiences, skills, and knowledge to impart knowledge. This flows from his everyday business talks to the regular quotes he shares on social media. The innately gifted author taps into his writing skills to put into black and white salient and critical points that he believes will impact readers’ mindsets. The mind is one of the most powerful organs and provided you can convince yourself, there is no doubt that you can achieve it.
Although everyone is born with the potential to achieve their dreams, it’s unsettling that only a few get to bring them to life. The fact largely contributes to this; not everyone is close to opportunities. As a result, Becerra has made it part of his career goals to reach and inspire thousands to go after their dreams. His brands are therefore open to engaging, exciting, and promising talents to grant them the avenue to showcase the hunger to learn and progress career-wise.
But like any other entrepreneur, Becerra’s biggest challenge has been identifying the right talents to engage. “My biggest challenge has been hiring people that feel entitled. I overcome these challenges by employing those in actual need of a financial and career opportunity,” Becerra explains.
Bringing such mindsets on board is very healthy for the business and Becerra. As an investor, he is confident of a productive team managing his enterprises, among others. Becerra now encourages other established entrepreneurs, including corporate heads, to be open-minded in engaging young talents. Also, you must strive to add value to every conversation, even if there isn’t anything in it for you; add value without asking for anything in return. Essentially you stand a better chance to benefit in the coming days.
Presently, Becerra is working in the music scene, where he sees much talent to be nurtured. He wants to establish a reputable brand in the industry working with other prominent music brands across the country and internationally.
To hear more from Becerra and stay up-to-date with his latest projects, you can check him out at the following links: