When it comes to women entrepreneurs, there are a lot of different methods of running a business. There’s no one right way. In fact, Carley Zuercher says it doesn’t have to be painful, obsessive, and all-consuming either.
At one point, she found herself losing the ability to separate her business and personal time, and knew there had to be a better way to live. Running three businesses is a lot of work, but setting boundaries and understanding you have a choice in how you run business made a world of difference. It was in giving uptight control that she found her freedom. Rather than planning every move for the next year, she loosened her grip and became more fluid in how she managed things.
This smart, savvy businesswoman isn’t just all talk, though she does host a podcast, too. In fact, she has a business degree in Entrepreneurship, along with multiple certificates in coaching and specialized learning techniques. Carley is a Certified Magnetic Coach ®, certified Life and Success Coach, and is all certified in programs such as Neuro-linguistic programming (NLP), Emotional freedom technique (EFT), TIME Techniques™, and Clinical Hypnosis. She knows what she’s talking about.
But as a person who knows what she wants out of life, and not being worked to death, she figured out there are easier ways to get the work completed without wanting to pull your hair out.
In fact, on her podcast Tipsy Business, she discusses different ways of doing work and managing your business, but not taking yourself or herself too seriously. Life and work should be fun. You should enjoy the experience, not dread it.
Not only does she share a business, Twocan, with her husband, where she podcasts, but she also hosts courses and ebooks for those working with Pinterest or setting up shop on Etsy. She offers audits of your accounts and can help you sort out why you aren’t getting the action or sales you’d been hoping for.
In another line of work, she creates wedding invitations with her mother. She’s one busy woman, but still has time for a glass of wine and relaxing at the end of the day. She says it’s vital to cut out time for yourself and not let your business constantly leave you obsessed wondering how to get it all done.
When Carley first started out, one of the smartest things she did was begin her business without a hefty bank loan. She used time and limited product at its core, so she didn’t put herself into debt. This grew her business steadily without constantly worrying about bills she couldn’t pay. She prefers the JIT (Just in Time) method of working, so it keeps her in a cash flow business, rather than scrambling to keep up.
Most tasks and strategies can be examined to figure out if they need immediate attention, or is your focus better spent on something else. She’d love to help you sort out your business, whether you’re tuning into her podcast for tips and advice or hoping to audit your Etsy shop. If you’re a self-learner, her books and courses may be exactly what you’re looking for to nudge you to the next level of success. You can work at your own pace, and pinpoint where your business could use help. One thing she says she sees way too often is Etsy shop owners treating their work as a hobby. It’s a business, and when you treat it that way, it will thrive.