fbpx
Connect with us

Executive Voice

Cher Horowitz’s ‘Virtual Wardrobe’ Is Finally Hitting The App Store

In the 90’s Ashley Silverstone starred in the hit movie Clueless – where she tries on outfits by hitting a few buttons on her computer. In the 25 years since then, apps have aimed to emulate the ‘clueless closet’ experience – though none allow you to actually see clothing on your body. 

This week we had the pleasure of sitting down with Sean Sinko and Nicole Belans, the founders of ThredX – the first app where you can not only digitize your wardrobe, but try it on with the swipe of a finger.

ThredX was created to address a problem that Sinko and Belans deeply related to: the pain of having to try on multiple outfits before finding the right one. Getting dressed for an important meeting or night out can be frustrating and time-consuming. For some, the process of finding the right combination is so exasperating that they would rather skip the event altogether.

With experience in fashion and tech, Sinko and Belans decided to find a way to leverage their expertise and experience to make outfit curation less cumbersome. Using their background in emerging AR technologies, they built ThredX – a virtual closet app where you can try on clothing virtually, and spend time exploring your own personal style.

“We were working in both fashion and tech, and saw firsthand how technology can dramatically improve operations for retailers and brands – yet there was no technology for us on the other side,” Sinko says.

“This was frustrating because we adore fashion, yet felt that everything from styling ourselves to shopping and getting dressed was overwhelming. So, with all this in mind, we decided to start at the point that was most frustrating to us, which was getting dressed.”

ThredX has been carefully developed and refined for over a year – and the result is stunning. All you have to do is download the app (sign up to their waitlist to be one of the first to gain access), then take a picture of yourself and your clothing. Soon after, you will receive a virtual avatar and closet, so you can mix and match outfits on the go. The information is stored securely in the app, making it safe and accessible for everyday use.

“There is a statistic that says we spend around 6 months of our working lives choosing an outfit, something like 17 minutes a day,” Sinko says. “I know for me, it takes longer than 17 minutes, so it’s been an incredible time saver. I use it on the go – on the bus or in an Uber, that way when I get home I already know which items to grab.”

ThredX can also provide insight into your wardrobe so you can better understand which items you wear often, and which items sit in your closet unworn. This provides potential to change the way we interact with our wardrobe – helping us pull value out of the 80% of our closet that remains untouched each year. 

ThredX, created by two Gen Z’ers, is clean, innovative, and fun to use, revolutionizing fashion for everyday use. The app is being rolled out to early users, and the feedback has been overwhelmingly positive. 

For now, ThredX leverages the power of AR and machine learning technologies to bring your closet to life in a convenient and fast mobile app. For ThredX and their team, making fashion more accessible – and empowering people to look and feel their best – continues to motivate them. They hope to continue innovating in the world of fashion without forgetting about the most important people in the industry – you.

“We make sure to ask our users what they want, because our purpose is to provide tools that provide real value,” Sinko says. “If you are wearing something that you feel comfortable in, it’s easier to go out into the world and be your best self.”

To learn more about ThredX, visit www.thredx.co or follow them on Instagram.

Founder of Outbrand, the Modern Public Relations Firm. Here to share the stories of entrepreneurs disrupting their industry. If you know someone who deserves to be highlighted email clients@outbrand.co.

Advertisement defi

Join Disrupt Magazine

defi
Become A Disrupt Contributor

Most Disruptive

Social Media3 days ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment4 days ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt4 days ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt4 days ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech7 days ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice2 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice3 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance3 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business3 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....

Entrepreneurship3 weeks ago

Skylar Domine on His Bold Moves in the Entrepreneurial Realm and Overarching Mission to Help People and Communities

Many of today’s powerhouses managed to gain a solid foothold in the world of business and stand out in an...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.