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Cher Horowitz’s ‘Virtual Wardrobe’ Is Finally Hitting The App Store



In the 90’s Ashley Silverstone starred in the hit movie Clueless – where she tries on outfits by hitting a few buttons on her computer. In the 25 years since then, apps have aimed to emulate the ‘clueless closet’ experience – though none allow you to actually see clothing on your body. 

This week we had the pleasure of sitting down with Sean Sinko and Nicole Belans, the founders of ThredX – the first app where you can not only digitize your wardrobe, but try it on with the swipe of a finger.

ThredX was created to address a problem that Sinko and Belans deeply related to: the pain of having to try on multiple outfits before finding the right one. Getting dressed for an important meeting or night out can be frustrating and time-consuming. For some, the process of finding the right combination is so exasperating that they would rather skip the event altogether.

With experience in fashion and tech, Sinko and Belans decided to find a way to leverage their expertise and experience to make outfit curation less cumbersome. Using their background in emerging AR technologies, they built ThredX – a virtual closet app where you can try on clothing virtually, and spend time exploring your own personal style.

“We were working in both fashion and tech, and saw firsthand how technology can dramatically improve operations for retailers and brands – yet there was no technology for us on the other side,” Sinko says.

“This was frustrating because we adore fashion, yet felt that everything from styling ourselves to shopping and getting dressed was overwhelming. So, with all this in mind, we decided to start at the point that was most frustrating to us, which was getting dressed.”

ThredX has been carefully developed and refined for over a year – and the result is stunning. All you have to do is download the app (sign up to their waitlist to be one of the first to gain access), then take a picture of yourself and your clothing. Soon after, you will receive a virtual avatar and closet, so you can mix and match outfits on the go. The information is stored securely in the app, making it safe and accessible for everyday use.

“There is a statistic that says we spend around 6 months of our working lives choosing an outfit, something like 17 minutes a day,” Sinko says. “I know for me, it takes longer than 17 minutes, so it’s been an incredible time saver. I use it on the go – on the bus or in an Uber, that way when I get home I already know which items to grab.”

ThredX can also provide insight into your wardrobe so you can better understand which items you wear often, and which items sit in your closet unworn. This provides potential to change the way we interact with our wardrobe – helping us pull value out of the 80% of our closet that remains untouched each year. 

ThredX, created by two Gen Z’ers, is clean, innovative, and fun to use, revolutionizing fashion for everyday use. The app is being rolled out to early users, and the feedback has been overwhelmingly positive. 

For now, ThredX leverages the power of AR and machine learning technologies to bring your closet to life in a convenient and fast mobile app. For ThredX and their team, making fashion more accessible – and empowering people to look and feel their best – continues to motivate them. They hope to continue innovating in the world of fashion without forgetting about the most important people in the industry – you.

“We make sure to ask our users what they want, because our purpose is to provide tools that provide real value,” Sinko says. “If you are wearing something that you feel comfortable in, it’s easier to go out into the world and be your best self.”

To learn more about ThredX, visit www.thredx.co or follow them on Instagram.

Founder of Outbrand, the Modern Public Relations Firm. Here to share the stories of entrepreneurs disrupting their industry. If you know someone who deserves to be highlighted email clients@outbrand.co.

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