Connect with us

Executive Voice

Discover Why Vodkyte Has Become the Must-Try Drink of 2022

While hard seltzers have emerged as popular beer alternatives across the country, there is a new non-carbonated beverage that is quickly becoming the official drink of sports enthusiasts and the mid-20s college crowd.

Vodkyte is a vodka-infused flavored drink – think of vodka with electrolytes – delivering a smooth, refreshing taste without the carbonation or sugar additives. And it hasn’t taken long for college students and athletes to take notice.

The drink is the brainchild of co-founder Kyle Kent. As he explains, the development of Vodkyte came after seeing a growing need within his social circle for a fresh and healthy alternative to the other popular drinks on the market. Kent had recently graduated from Babson College and was working in Boston in August 2020, where he and his roommates often hosted large parties.

When a friend from Harvard Business School stopped by one day and they served him vodka and Gatorade, it suddenly clicked for Kent: What if they created a drink that mimicked their favorite flavor profiles and provided essential electrolytes? From there, Vodkyte was born.

It has been a learning experience for Kent and his team, who entered the alcohol industry without any previous background or training. After spending months developing their formula and designing four distinct flavors – orange, lemon lime, fruit punch, and icy blue – they needed to figure out how to distribute their unique product.

“What we realized at the time was that we knew nothing about the alcohol industry,” Kent says. “My background was in corporate finance and my partner was working as a client account analyst for a bank.”

Where they excelled, however, was in their ability to build relationships in a competitive industry. As a graduate of Tabor Academy in Massachusetts, Kent reconnected with the Board of Directors Chairman, who also happened to own one of the largest liquor distributors in New England. That initial meeting led Vodkyte to enter a distribution agreement with Horizon Beverage, allowing for distribution in Massachusetts and Rhode Island, followed by Connecticut and New Hampshire. 

After drawing on his prep school connections to help launch Vodkyte in stores, Kent and his team began touring college towns, hosting social events and allowing mid-20s college students and young professionals to experience Vodkyte for the first time. In doing so, Kent is on a mission to not simply introduce another drink into the market – but to build an authentic and inspiring community. They have already made appearances at several universities and this summer are hosting the Soflo 3v3, arguably the most touted summer hockey league in the country.

“There are dozens of NHL guys there, college and junior guys who are regulars in the league, and we’re doing Vodkyte jerseys for them,” Kent says. “We have a cameraman who’s going to make it look like NHL 24/7, players are going to wear mics, we’ll produce individual highlight tapes and integrate the community … and we’re going to make it like a TV show.”

It is a deliberate strategy by the Vodkyte team, leveraging live events and social media to bring brand awareness to a vibrant and dynamic community. So far, they have had considerable success, with overwhelming positive feedback from consumers. They have landed on a product that truly stands apart in a crowded industry – but more than that, they continue to build relationships with their core community, delivering not only a refreshing drink but the social lifestyle that young consumers desire.

And for Kent and his team, the best is yet to come. With plans to continue expansion into southern states and eventually reach college towns across America, they have big plans for the years ahead. Given their early success, Vodkyte is a brand to watch in 2022 and beyond.

To learn more about Vodkyte, please visit www.vodkyte.com or follow them on Instagram.

Founder of Outbrand, the Modern Public Relations Firm. Here to share the stories of entrepreneurs disrupting their industry. If you know someone who deserves to be highlighted email clients@outbrand.co.

Advertisement defi

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Social Media3 days ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment4 days ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt4 days ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt4 days ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech7 days ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice2 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice3 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance3 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business3 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....

Entrepreneurship3 weeks ago

Skylar Domine on His Bold Moves in the Entrepreneurial Realm and Overarching Mission to Help People and Communities

Many of today’s powerhouses managed to gain a solid foothold in the world of business and stand out in an...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.