For companies and brands on the cutting edge of the digital age, the Metaverse promises opportunities in business and entertainment. As an increasing number of consumers become more familiar with these opportunities, corporations and entrepreneurs who are able to creatively connect with their consumers will gain a competitive edge in the marketplace.
At WeMeta, they are leading the way as the premier platform for digital real estate, allowing users to manage their NFT land. Led by co-founder and CEO Winston Robson, WeMeta is dedicated to making the Metaverse more accessible, user-friendly, and exciting for users around the world. And after their first year in the industry, they are already reaching incredible successes.
For Robson, WeMeta began as a platform for users to compare different digital lands within the Metaverse. However, as they continued to develop their platform and gain valuable feedback from their early users, Robson and his team discovered that there was an educational component missing from the process.
“When we first launched, we thought it would be great to have a platform where users can compare all these different parcels and gain insights into them, see their price history, that sort of thing,” Robson says. “But as we focused more on the problem, we realized that the issue is not understanding the land, it’s actually understanding what is going on inside of the different worlds.”
Based on consumer feedback, Robson and his team shifted focus to provide insightful analytics for users to gain a more complete understanding of their digital real estate. Calling it the “Google Analytics” for digital real estate managers, the WeMeta platform enables users to track different metrics within their digital parcels, statistics that are particularly important for brands that are establishing their presence within the Metaverse.
Overall, WeMeta is designing a better user experience for not only consumers but small businesses, larger corporations, and national brands.
“There are brands that are coming into the Metaverse, and they need these things to operate, investors are coming in and they need these things to operate, and then there are people who are trying to build experiences here,” Robson explains.
“It is really unfortunate when you build something that takes you a very long time to build, and the only data you have is that 500 people showed up – that is the entire extent of the data. That is the problem we have been trying to solve.”
WeMeta is positioned as the next iteration of the world wide web, a place for creators, companies, and consumers to meet and interact in new and exciting ways. They have already worked with Forever 21 during Fashion Week in the Metaverse, and their platform will make it possible for consumers to visit new places and enjoy new shopping experiences from the comfort of their own homes.
With a background in real estate and data science, Robson is experimenting with shopping experiences that allow two people from different parts of the country to interact in real time.
“You can buy a house somewhere, and then you can go through and see how your furniture will look before you even get there,” Robson says. “You don’t want to show up to an empty house, so we make that part of the process.”
However, real estate transactions and enhanced shopping are not the only reasons people are coming to WeMeta. Above all else, WeMeta provides insights for anyone to create, develop, and share experiences unlike anywhere else. Whether they want to build an art gallery, develop a competitive game, open a high-end retail store, or simply develop a neighborhood within the Metaverse, users are limited only by their own imagination.
WeMeta aims to be the data layer of the Metaverse, providing access to data for all Metaverse games and experiences. Whatever you want to achieve, whatever you want to enjoy – it is possible with WeMeta.
As the Metaverse becomes a growing economic factor, WeMeta has emerged as the industry leaders in digital real estate. And the future is looking exceedingly bright for this groundbreaking company.
To learn more about WeMeta, please visit www.wemeta.world.