Connect with us

Executive Voice

Cutting through the competition – Eric Dalius shares how to be a distinctive business brand

The business landscape today is competitive and dynamic! And no business owners want to stay stagnant and get counted as a generic. Everyone wants to make increasing sales and earn a good ROI. It is why business owners invest in marketing strategies that will help promote their brand in a positive light amongst other market players.

Today, every business brand wants to cut through the competition and develop a unique and distinctive brand. And for that, you can’t be doing what your fellow competitors might be implementing. However, knowing about the same can help in making your strategies sharp and effective. Eric Dalius, a successful entrepreneur shares some of the best techniques using which brands can cut through the competition and shine as an exclusive brand.

  1. Find your voice

Every brand has a voice. You have yours as well. And before you dream of becoming a brand with a difference, you need to find the authentic brand voice, which makes a difference. For this, it is necessary to assess your unique selling properties and assess what makes you special and different than others. It could be the manufacturing process or the selection of raw materials. Your brand might also be keen on working on audience queries and suggestions. Once you find what makes you different than others, you can use it to highlight your business brand persona. And gradually, that will become your authentic business voice that no one else can replicate.

  1. Choose your advertising medium wisely

Brands to get immediate success and fame select the generic advertising mix, such as print and television ads. Eric J Dalius says that it will make you a generic brand. Several brands thrive on public relations campaigns instead of advertisement campaigns. Hence, you must understand your core audience section and select the advertisement medium. If you cater to a niche audience, you could make most public relations initiatives and social media advertisements. You can use paid editorials instead of a billboard hoarding or a television advertisement.

  1. Listen to your audience

The majority of business brands forget to listen to their audience after a point in time. It is here that they lose out on the customer connection and sales gradually. If you want to become a brand with a difference, you need to invest in an effective customer care department and train them accordingly. Scanning through customer feedback and complaints are both essential. EJ Dalius says it helps you know the audience’s pulse and keep a tab on their thoughts and demands. You can use these perspectives and insights to fine-tune your business strategy. When you give the customer what they need, you become a brand of their choice and need.

The market is throbbing with the best business brands today! It takes a lot to make a lasting impression on the audience. Hence, it is best to quit the rat race and find your authentic and unique brand attributes. That will make all the difference to your audience.

Ariya Stark is a blogger and content writer who write many articles on Business, Web Design, Social Media, and Technology. She enjoys reading a new thing on the internet. She spends a lot of time on social media.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship5 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship6 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.