fbpx
Connect with us

Branding

Death Wish Coffee’s Social Media Manager Reveals The Secrets Behind Their Widely Popular Cynical Tone on Posts

When it comes to branding your company on social media, it’s important that you find a unique voice. Too many companies are still just sharing boring links and retweeting headlines. To really stand you and get attention from your audience. Your voice on social media should reflect your brand’s personality. If you don’t find it, your company will be seen as just another company pushing widgets on the internet.

Today I caught up with Sophia Abbasi, one of the voices behind Death Wish Coffee Company’s famous brand voice. I wanted to find out how they seem to always be able to say what their customers are thinking with their hilarious content.

1) How did you get started with social media at DWC?

Sophia Abbasi, Social Media Manager at Death Wish Coffee

I’m actually fairly new at Death Wish Coffee – I started in December 2019 and my background has been in nonprofit communications, public relations, and marketing. I was familiar with the brand being from the Albany, New York area after Death Wish Coffee received recognition as a growing small business from that area and won a Super Bowl commercial from Quick Books Intuit.

I got to know the brand before the product and loved the cynical, sarcastic tone of their content. When I tried their product, I knew why I loved this company.

 

2) Its clear DWC has a brand personality and voice that shines through on social. What can you tell us about that?

Death Wish Coffee has always had this voice externally that people can relate to. I feel like several people have a similar experience in discovering Death Wish Coffee as I did, where they found the brand really resonated with them. I think as a marketing strategy, it’s so important for people to build trust with the brands that they typically purchase from. In a way that legitimizes brands when their community is so vocally supportive.

3) One of your memes turned into a t-shirt as part of a campaign to help laid-off service industry workers. How did that happen?

This was such a fun project to work on – and gives insight into how we come up with our hilarious memes. I had said it to a friend “when this is all over, please continue to stay 6 feet away from me” while we talked about how we actually didn’t mind being away from people during quarantine, and the meme was born.

4)  DWC’s memes have become legendary across social media. What’s the secret to make memes that resonate with an audience?

Most of the time, these memes are off-the-cuff comments we make to each other or people in our lives and think, “Oh wait, that’s a meme right there!” I think Death Wish Coffee has been able to find success with memes and creative content because we have such an understanding of our audience. We have a Facebook page run by our biggest fans, with over 10,000 strong, of a community that shares their coffee-drinking experiences, Death Wish Coffee merch, and where they show love for the product and brand. We stay in touch with that community, and always make sure we celebrate them in everything we do.

5) What career advice would you give to those who would like to be a Social Media Manager?

Understanding your audience and community is key to growing your social media audience and engagement! Listen to what they have to say, create assessments to better understand them, engage with them in the comments (but try not to get caught up in the negative ones), and rely on your audience and community to create the compelling content that you’re looking for!

John White is the founder of Social Marketing Solutions. He has contributed over 200 articles to sites like Inc. Magazine, Huffington Post, and Influencive. When he's not tweeting, John enjoys being a dad to his two amazing daughters, playing tennis, and eating Mexican food.

Join Disrupt Magazine

defi
Become A Disrupt Contributor

Most Disruptive

Social Media4 days ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment4 days ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt5 days ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt5 days ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech1 week ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice2 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice3 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance3 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business4 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....

Entrepreneurship4 weeks ago

Skylar Domine on His Bold Moves in the Entrepreneurial Realm and Overarching Mission to Help People and Communities

Many of today’s powerhouses managed to gain a solid foothold in the world of business and stand out in an...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.