With the continued rise of eCommerce, smartphones, smart home technology, the metaverse, and more, there is another industry that has risen to prominence. Marketing. More specifically, digital marketing. The industry is set to bring in nearly 800 billion dollars by the end of 2022 alone. That’s a big number. And while this market will always be dominated by big box brands, there is always space for entrepreneurs to carve their space in such a large market. Drew Blumenthal is one of those entrepreneurs. At the age of twenty-nine, he has quietly established his agency, Digital Drew, as a highly competent contender in a very competitive industry. On course to reach over 7 figures within five years of starting, he has gained clients from around the world and is looking to expand his reach even more.
Digital Drew was founded for one simple reason – to help people grow their brand. Before launching his company, Blumenthal was already involved in the marketing industry. “I had worked with some of the largest agencies in the world managing fortune 500 companies like Samsung and Johnson & Johnson.” Despite his success, he felt like it wasn’t the right fit. “I’ve always had that entrepreneurial mindset. Whether running a lemonade stand or starting a babysitting service, the thrill of business has always fueled me.” In 2017, he would pack his bags and strike out on his own. While hard work and dedication are certainly keys of his success, he states that there are three characteristics that he views as responsible for his continued success in the digital marketing industry.
Trust the Process
The problem with entrepreneurship, especially in the digital space, is that it is easy to fall for the “shiny object syndrome.” There are so many courses, programs, and processes that all claim to be the best. How do you find the best for you? Drew believes this comes from trusting the process. “When you find something that works, do it over and over again.” He looks to find systems and processes in every area of his business. Once you find what works, optimize it and get it down to a science.
The truth is that entrepreneurship is never as easy as it should be. Even the best laid plans can go wrong. That’s why Drew believes that the second key to success is problem solving. “The first step in problem solving is acknowledging that there is a problem.” By taking ownership of the problem, you are now able to start looking for a solution. The worst thing you can do is pretend that it doesn’t exist. Drew also recognizes the power of having hard conversations with your clients and your team. “I remember calling all of my clients in two days to address a hack in our system. It wasn’t easy, but simply having the conversation kept most of my clients from leaving at a crucial point in my company’s growth.” Luckily, Drew has never run into a problem he couldn’t solve and he keeps learning from past mistakes and failures to improve for the future.
Yes, this is a term that is usually used for investments and stocks, but it applies to your digital marketing agency as well. Let’s first start with a disclaimer. Remember the “shiny object syndrome?“ Diversification is the complete opposite of that. Drew recognizes that offering multiple services can be a strategic way to protect your business. “If I lost all of my revenue from Facebook ads due to a hack, I would still be able to rely on my other services while I looked to fix the problem.” The key is that your diversification should not stretch you, your team, or resources too far. Buying real estate with all of your extra cash may not be the move while looking to grow your digital agency. For Drew, his method for keeping his diversification is simple. “If you are not able to implement your ideas and see results, you aren’t diversifying. You’re being distracted.”
Drew Blumenthal is the CEO and founder of Digital Drew – a full service digital marketing agency. Although based in New York, Digital Drew has clients around the world including Canada, Dubai and the UK. He enjoys the experience of working with clients from around the world as it allows him to learn about other cultures. When he isn’t working, he enjoys volunteering in his community, shopping for luxury brands and planning for the future growth of his company. You can follow Drew via Instagram or visit his website for more information.