In a rapidly evolving marketplace, a trend is emerging amongst successful businesses, which is not present in businesses on the decline. Examination of business functions suggests that in the current age, the most critical function to success is marketing, and more specifically: digital marketing. After all, a commonality behind all successful businesses is a visibly dominant digital presence.
The rapidly increasing phenomenon of digital marketing is a key area of opportunity for companies today. However, with advancing technology, growing methods and a plethora of outlets, business owners are puzzled as to where to begin.
As most entrepreneurs’ can testify, running a business comes with an abundance of work. To truly succeed and distinguish a business’s digital marketing from the competition, a team of experts must be set to focus solely on these operations.
WHAT THEY DO:
Elysian is an established digital sales agency that builds identity and recognition for businesses through digital presence.
“We help our clients build an omnipresent digital sales machine, by producing strategic, entertaining, value driven content, and distributing it to target audiences via media buying. We take clients from obscurity, to authority., and create a controllable, scalable revenue stream.” – Brandon Dey, CEO Elysian
Elysian acts as their clients outsourced CMO, maximizing the clients’ presence on platforms like Google, YouTube, Facebook, Instagram, Snapchat and TikTok.
“We begin by determining the client’s brand values and message to the world. Making sure they have a clear vision. Do they know what they stand for, who their ideal customer is, where to find them, and what offers make the most money? Solving these problems builds a base for business identity, granting relief to the business owner. It is a breath of fresh air for their brand, from a financial, logistical and psychological stand point.” informs Brandon.
WHY YOU NEED THEM:
Clients often come to Elysian in a frustrated state, granted routinely elementary strategies of marketing. They are exhausted by their efforts, with vital time taken from other areas of business which need their attention.
In other cases, they are partnered with an agency who isn’t providing the results they promised, under-delivering like so many out there.
The experts at Elysian manage the day-to-day digital efforts of their clients, so staff can focus on respective areas of expertise in which they are most valuable to the company.
The systems put forth by Elysian result in increased revenues. This gives clients an higher degree of control over their income streams, as evidenced by current and past Elysian clients.
As Founder Brandon Dey explains:
“After the process is complete, it’s like a lightbulb has gone off in the client’s head. From lack of understanding the digital landscape, to fully understanding how to properly leverage digital media and marketing. Not just to generate revenue, but knowing how to gain an edge in the marketplace. Clients can now focus on achieving goals, dial it down and look at data points. We break it down in an easily digestible fashion: if we spend A number of dollars across B platforms, we speak to C type of people and give them D amount of touch points, we will generate X number of dollars.”
SPEED TO RESULTS:
Elysian clients range from a variety of fields, from Physical Therapists, Plastic Surgeons, E-Commerce Personality Brands, and Tech Companies. Different businesses with the same goal: Maximize Revenues.
Elysian transformed one plastic surgery clinic, from virtual obscurity to leading prominence. “Small businesses tend to allocate social media and digital marketing duties to administrative positions, whose primary skill-set is not relevant to this area. This practice in particular had not updated anything on digital, social, or even website branding since 2008. We came in and revitalized their website and branding, created beautiful landing pages, and put together high quality content unlike any in the market. We activated media buying. They are now the top surgeon in their local market due to our efforts.”
Elysian has brought back a sense of certainty to the clinic, not only on a financial level, but much deeper personal level. “The owner’s daughter is currently in med school, pursuing the same career as her father. We made sure business will be ready for her to inherit with digital presence.”
Brandon adds, “We pride ourselves on the human element; putting the people ahead of the profits.”
A recent campaign held by Elysian resulted in $200,000 in revenue in just five days.
The fitness facility gained direct market share from competitors though spending on Google, Facebook, Snapchat, and email campaigns.
Another big win was for a local Physical Therapist in southern California, who according to Brandon; “Knew nothing about marketing whatsoever.”
Such is the case with many service-based startups. They are experts in their given market, yet cannot justify higher price-points to customers as their marketing fails to convey the value they bring.
Elysian acknowledges that social proof is necessary for price justification.
“From obscurity to market dominance, we built his brand identity and socials from scratch. We were able to help him attain a five-figure monthly income. He charges more than other physical therapists, which at the beginning was a challenge. We overcame that challenge by putting together a strong, value driven and entertaining suite of content that really showcased his credentials and skillset, and differentiated him from competitors. Then we distributed that content across socials to get as many eyeballs on him, and bodies into his funnel, as possible.”
THREE TIPS FROM THE CEO:
- Get clarity
Clarify your core values as a business and identify the demographics of your ideal customers: Niche down and create content that speaks directly to them. Nurture the relationship to gain their trust, and earn their business. Get clarity on your offer- craft one that makes your target audience salivate.
- Connect on active platforms
Increase presence on platforms your ideal customers frequent most. Find niche pages within those platforms: match the tone in your content. Analyze reviews about your competitors to improve your own business. This information is accessible. It’s up to you as a business owner to be aware, gather and apply it.
- Content is king
Although it sounds cliché, it rings absolutely true. Content is where you make your mark on the market. It doesn’t have to be perfect in the beginning if you’re doing it yourself. All that matters is that you get started. Dishing out content will get you in the game. That being said, understand that this is a process, be in for the long haul. Most businesses don’t create something that brings viral notoriety in the first try. Pay attention and learn. Apply it. Measurable steps will take you towards your goal.
For strategies and expertise specific to your company and industry, get in touch with the professionals at Elysian: www.elysiandigital.com