As we all know, there are no magic marketing strategies. The main goal of marketing is to connect the right audience to the value of your business. Though a simple concept, it might take thousands of distinct shades.
Justin Oglesby has been a serial entrepreneur in scaling and helping other healthcare practices, small businesses and entrepreneurs grow their businesses through marketing and lead generation. He has built marketing and sales systems around many businesses and believes that all local businesses have to adapt to the modern ways of marketing for survival. Business owners need to stay ahead of their competitors to be constantly successful in the future however how small their businesses might be. Justin gave us his story about how he came to be a successful business owner from scratch in a lengthy interview we had with him.
He said his dream was actualized after recovery from an illness which he suffered while on a mission trip to India with his local church. He explained how this illness that caused him to be hospitalized for more than 30 days made him realize how fragile life was and thought of starting something just from scratch, and that’s what he exactly did. He claims the occurrence of that illness occasionally changed his life. He worked tirelessly to establish his marketing company while still employed as a full-time worker in the health industry.
It’s not easy to start your company from scratch to great success but with the right team around you, motivation, and confidence you will make it. His realization brought the development of a digital marketing company that helps many entrepreneurs across the US.
From his words, we could note some of the benefits of marketing and sales systems to the local businesses and agencies in today’s world.
1. Improvement of Conversion Rates with Follow Up
It has been established that digital marketing is the backbone for better interactions with your target audience. As a business owner, you’re supposed to make use of the generated leads and be sure to follow up. Be sure to follow up with leads with in the first 5 minutes for the lead submitting their information.
2. It’s Cost-Effective When Compared to Traditional Marketing.
It is very expensive to use traditional strategies in the promotion of your brand. The value of digital marketing can be availed to a substantial extent by saving your income in promotional operations. Costing equations like CPM offer control and analysis of a digital marketing campaign so you can easily manage costs and calculate RIO. What Is CPM? Cost Per Mile, or cost per 1000 impressions is a digital marketing pricing method that charges per 1000 impressions. It allows you to control total spending and then ROI so you can analyse the effectiveness of the campaign and make changes where necessary to save even further.
3. Lead Generation and Content Performance.
To ensure that you succeed in lead generation on social media platforms, make sure that you use very interesting and informative content for advertising activities. All businesses need to have the right type of content to meet their specific commercial targets.
4. Increased Revenues.
For a company to have a linear growth in revenues, it needs to utilize the latest digital marketing strategies. The beneficiary aspects for your business can be provided by the high conversion rates. Tracking your ROI is key to revenue growth.
5. Earn Clients’ Trust and Build Brand Reputation.
It’s very essential to align the brand goals with the interests of your consumers. You can build the trust aspect into your clients in a convincing manner through digital marketing. Be sure to consistently add value to your audience and they will look to you or your business when they need it.
6. Ensures the Survival of Your Online Business.
In the process of enticing their customers, digital marketers tend to introduce and implement innovative strategies. They take the necessary steps for the success and betterment of their business by targeting the right audience.
7. Outreach Improvement.
Online or social media platforms are the best channels to globally connect with your customers. Digital marketing ensures better engagement in the provision of fast and prompt responses to the necessary feedback and also queries.
By now, many companies and small businesses have experienced the never-ending benefits of digital marketing. Regardless of what your business sells, digital marketing can effectively work for any industry. The more online marketing efforts you invest in, the better and faster the results will be.