Multi-millionaire Ekalavya Hansaj, shares his expertise and insider strategies to help you scale & maximize your high-end advertising business’ revenue
(yes, even during COVID-19!)
When it comes to high-end, high-value product advertising campaigns that rakes in billions of views and revenue for my clients at Quarterly Global, I’m no stranger to spending $1M on digital adverts. The key to success and ensuring you don’t end up in the pits of gloom is to leverage digital advertising that is profitable, rapidly scalable and automated.
It’s really as simple as that.
Too often, I find advertising business owners who are overcomplicating business processes, and focused on redundant tasks that doesn’t earn them a single dollar. (Even over the course of weeks.) That is no way to run a successful advertising business, especially these days considering there are so many AI and automation tools on the market.
To spend $1M on digital ads profitably, there are 5-stratgies I would recommend any advertising business owner to consider and implement to rapidly scale and maximize their revenue.
#1 – Brand Identity = Trust
When you hear the names Nike, Apple and Mercedes, how do you feel?
Some of you will say you feel an emotion of nostalgia since you had to work hard for your first pair of Nike’s when you were only 9-years old. Others might say they remember the first time they drank coke when out and about with friends.
But what all famous and high-end brands have in common is the feeling of trust they create with their customers. No matter what you do, if the brand doesn’t boast trust with customers, it’s a lost game.
Within your advertising business, do not skimp on brand identity development for each of your clients. You have to spend time and resources towards helping your client establish a brand presence that right of the bat instigates trust in the customer. Brand identity development involves working with a corporate branding specialist to establish brand legacy, roadmap, strategy, brand values, goals and mission, and hard and soft brand attributes.
#2 – Memory Creation = Impact
There is a famous saying, ‘words have the power to change people’s minds.’ I would go even further to say, “create a visual memory and you don’t need a thousand words.”
When it comes to high-end, high-value product or service advertising, the feelings you create within each customer creates a memory. It is this memory that lasts a lifetime, and can have a positive, negative or neutral effect on your advertising campaign.
When working on a high-value advertising campaign, focus on story creation that leads to memory creation. You want to always ensure your adverts have an emotional component to it, since its emotions that build important neuro-pathways in our brains that leads to memory creation.
Whether you focus on negative memory creation (not always a bad thing such as emphasising washing hands during a pandemic is a good thing otherwise X, Y and Z can happen), or positive memory creation, ensure the message you are sending the customer is impactful and creates a powerful response.
#3 – Sensible Sequences = Purchase
By now, you’ve spent hours assisting your client to perfect their brand identity. You’ve toiled till the early morning hours to ensure their branding designs such as logo is top-notch, and they’ve established their mission and vision. You’ve also worked on a storyboard for their advert campaign that leads to memory creation, but now you are having doubts if your hard work and client’s money will yield results. Your reputation is on the line!
When you’re trying to sell a high-end product to a high-value customer, how do you instil trust to ensure they hit that ‘Buy Now’ button time and time again?
Keep things simple, and follow a sensible sequence of events during your advertising campaign. Keep messaging clear and concise, and ensure visual graphics is top-class.
A sensible sequence of events starts with showing the customer what the brand is all about, and how and why their product can make a difference. Reveal the product’s top features, and selected positive testimonials before proceeding to a final call-to-action.
#4 – Talented Creatives = Outcome
Never ever underestimate the importance of creatives in your advertising business. Whether you have full time employees or using remote workers and freelancers, ensure you have creatives that understand sales and marketing, and are the best of the best.
Creative talent is what drives more than half of an advertising business, so it’s only fair that you reinvest half of your profits in your creatives.
Don’t get stuck with only a handful of creatives either. With the freelance marketplace being an open playing field that focuses on contract work, not full-time employment, you can refresh and try out new creatives all the time.
#5 – Numbers & Data = Revenue
If content is king, then numbers are the emperor over all.
Every day, you need to evaluate the results of each advertising campaign that you are running for your client(s). Never ever lose track of key data metrics and updating or changing an advertising campaign if it is not delivering results.
The numbers don’t lie. Don’t let your emotional attachments to a product or ad campaign cloud your judgement in making clear-cut decisions that yields results. Your business and clients are priority no 1. If you don’t get them results, they’ll never hire you again. Cut your losses, and move on fast!
#6 – Automation & AI = Optimization
Redundant tasks, and spending hours on administration that doesn’t earn you a dime is a sure-fire way to stagnate your advertising business’ revenue.
Now more than ever, it’s essential to look at AI and automation software and applications to streamline business processes and automate redundant tasks.
In the high-end, high-value advertising game, it can be of immense value to your business to look into automation, AI, value-added brand identity creation, and hiring the right creatives. We use these same strategies in my advertising business.
If you need assistance, and help, please do not hesitate to reach out. I’m always open to helping fellow entrepreneurs rapidly scale and maximise their revenue by implementing more lucrative marketing strategies. You can reach me via email or my Facebook page.