Connect with us


Estée Lauder Collaborates With The Fit Indian Mommy, Harman Sidhu, To Increase Its Consumer Base In India

Estée Lauder is an American brand that is extremely popular. It is widely known for its luxe Skincare and makeup products. However, consumers in India aren’t keen on the brand, despite its global popularity, and haven’t tried the products yet. 

That is why the brand is now trying to increase its reach through social media influencers. Recently Estée Lauder got in touch with Harman Sidhu, more popular as Harman Fitness Mommy, to promote their brand. Harman Sidhu is a fitness influencer who motivates women to get fit post their pregnancy. 

Harman is also a mother. She lost a considerable amount of weight after her pregnancy. And she is fully dedicated to fitness. Even her husband has also guided her on her fitness journey right from the start. Due to the partnership, Harman is now promoting Estée Lauder’s products on her Instagram. 

She is a woman of worth and word. Harman does not advertise or promote products she does not trust in. She has got an extremely loyal fan base and wants to provide her audience with relevant and trusted information only. 

She personally believes in Estée Lauder and the company’s integrity. She has tried all their products and is more than happy with the results. Harman had more than half a million followers on TikTok, but after the ban in India, she has now taken to Instagram. On this platform, Harman enjoys over 150k followers. 

The Fitness Mommy posted an IGTV video recently where she shared her no – makeup –  makeup look with Estée Lauder products. She used products like the serum and under-eye masque from the Advanced Night Repair range. She also used the Estée Lauder foundation and lipstick and created a beautiful natural look out of it. 

This is not the first time Harman has worked with the brand. She had collaborated with Estée Lauder a few months ago as well. They loved the results as she reached out to her followers and that increased the consumer base.  

Estée Lauder wants to increase its reach in the Asian Subcontinent and what better way to do it than take help of the great influencers like Harman Sidhu! 

At the time of writing this article, it has been a week since the collaboration and the response is fantastic. Harman will soon be doing a few more posts about this product on her instagram. So if you are keen on following here, go check her out at instagram.com/harman_fitness_mommy/

Ksaveras Jancauskas is the top social media expert, one of the few that has been featured on Entrepreneur as a successful entrepreneur under 30 y.o. Ksaveras helps influencers and brands to be a spotlight through collaborations and PR. Instagram: @ksaveraskj


Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

NFT1 week ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...

JaeLz JaeLz
Entrepreneurship3 months ago

JaeLz “No Titles”

JaeLz I’m an independent singer/rapper and songwriter. My Artist name is JaeLz. This article is about my Journey and how...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.