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Estée Lauder Collaborates With The Fit Indian Mommy, Harman Sidhu, To Increase Its Consumer Base In India

Estée Lauder is an American brand that is extremely popular. It is widely known for its luxe Skincare and makeup products. However, consumers in India aren’t keen on the brand, despite its global popularity, and haven’t tried the products yet. 

That is why the brand is now trying to increase its reach through social media influencers. Recently Estée Lauder got in touch with Harman Sidhu, more popular as Harman Fitness Mommy, to promote their brand. Harman Sidhu is a fitness influencer who motivates women to get fit post their pregnancy. 

Harman is also a mother. She lost a considerable amount of weight after her pregnancy. And she is fully dedicated to fitness. Even her husband has also guided her on her fitness journey right from the start. Due to the partnership, Harman is now promoting Estée Lauder’s products on her Instagram. 

She is a woman of worth and word. Harman does not advertise or promote products she does not trust in. She has got an extremely loyal fan base and wants to provide her audience with relevant and trusted information only. 

She personally believes in Estée Lauder and the company’s integrity. She has tried all their products and is more than happy with the results. Harman had more than half a million followers on TikTok, but after the ban in India, she has now taken to Instagram. On this platform, Harman enjoys over 150k followers. 

The Fitness Mommy posted an IGTV video recently where she shared her no – makeup –  makeup look with Estée Lauder products. She used products like the serum and under-eye masque from the Advanced Night Repair range. She also used the Estée Lauder foundation and lipstick and created a beautiful natural look out of it. 

This is not the first time Harman has worked with the brand. She had collaborated with Estée Lauder a few months ago as well. They loved the results as she reached out to her followers and that increased the consumer base.  

Estée Lauder wants to increase its reach in the Asian Subcontinent and what better way to do it than take help of the great influencers like Harman Sidhu! 

At the time of writing this article, it has been a week since the collaboration and the response is fantastic. Harman will soon be doing a few more posts about this product on her instagram. So if you are keen on following here, go check her out at instagram.com/harman_fitness_mommy/

Ksaveras Jancauskas is the top social media expert, one of the few that has been featured on Entrepreneur as a successful entrepreneur under 30 y.o. Ksaveras helps influencers and brands to be a spotlight through collaborations and PR. Instagram: @ksaveraskj


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