Connect with us
Apply Now

Executive Voice

Europe’s Business Mentor No. 1  Javid Niazi-Hoffmann: Social Media Marketing is Essential to Expand Your Business

Social media is a requisite for every business in today’s time. Be it small, medium, or big sized business, digital marketing is no longer an option but a vital component of the marketing campaign and critical to its success. Business coach Javid Niazi-Hoffmann states, “Social media platforms are a boon for businesses as it helps to connect and engage with consumers, increase brand awareness, improve brand loyalty, generate quality leads, amplify sales, and gain a competitive edge.”

Social media offers incredible marketing opportunities, and its influence on a business cannot be undermined. It is an indispensable tool for scaling a business and growing exponentially, especially in current times, which owing to the COVID-19 pandemic, has resulted in the shutting down of physical businesses and a spiked surge in online shopping. Hoffmann has successfully guided and mentored his clients towards expanding their businesses based on employing the right marketing strategies. “Social media marketing is essential to expand your business. It is the most important and least expensive tool in your marketing arsenal. This year, there has been a huge shift in the consumers’ buying behavior, as many have massively adopted e-commerce shopping. Hence, it is an ideal time to strengthen the online presence and leverage the power of social media to boost sales and expand the business,” he explains. Hoffmann shares some of the tactics for expanding the business using social media marketing:

Augment Band Awareness

Social media platforms such as Instagram, Facebook, YouTube, Twitter, and Pinterest are extremely popular among all age groups and help in augmenting brand awareness. Utilize the mediums effectively to generate a buzz and drive traffic towards your business. Targeted advertising helps to retain existing consumers and grow the consumer base. You become visible, you cement your expert status and you have an automated system with which you constantly gain new customers for your business.

Effective Communication

Post compelling, creative, and interactive content to attract the target audience. Videos and stories are also an effective way to engage with consumers. Also, partnering with social media influencers to vouch for your brand can lead your sales to skyrocket. Encourage feedback and reviews, which will help gauge how your product or service is being perceived by the consumers and reveal scope for improvement. Positive testimonials influence potential buyers and convert them into actual sales.

Increase the Knowledge about the Product or Service

Social media platforms allow businesses to describe their brand offerings in great detail, helping consumers understand the product or service correctly and influence them to purchase it. It also helps to promote new additions to the business.

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.