Connect with us

Executive Voice

Europe’s Business Mentor No. 1  Javid Niazi-Hoffmann: Social Media Marketing is Essential to Expand Your Business

Social media is a requisite for every business in today’s time. Be it small, medium, or big sized business, digital marketing is no longer an option but a vital component of the marketing campaign and critical to its success. Business coach Javid Niazi-Hoffmann states, “Social media platforms are a boon for businesses as it helps to connect and engage with consumers, increase brand awareness, improve brand loyalty, generate quality leads, amplify sales, and gain a competitive edge.”

Social media offers incredible marketing opportunities, and its influence on a business cannot be undermined. It is an indispensable tool for scaling a business and growing exponentially, especially in current times, which owing to the COVID-19 pandemic, has resulted in the shutting down of physical businesses and a spiked surge in online shopping. Hoffmann has successfully guided and mentored his clients towards expanding their businesses based on employing the right marketing strategies. “Social media marketing is essential to expand your business. It is the most important and least expensive tool in your marketing arsenal. This year, there has been a huge shift in the consumers’ buying behavior, as many have massively adopted e-commerce shopping. Hence, it is an ideal time to strengthen the online presence and leverage the power of social media to boost sales and expand the business,” he explains. Hoffmann shares some of the tactics for expanding the business using social media marketing:

Augment Band Awareness

Social media platforms such as Instagram, Facebook, YouTube, Twitter, and Pinterest are extremely popular among all age groups and help in augmenting brand awareness. Utilize the mediums effectively to generate a buzz and drive traffic towards your business. Targeted advertising helps to retain existing consumers and grow the consumer base. You become visible, you cement your expert status and you have an automated system with which you constantly gain new customers for your business.

Effective Communication

Post compelling, creative, and interactive content to attract the target audience. Videos and stories are also an effective way to engage with consumers. Also, partnering with social media influencers to vouch for your brand can lead your sales to skyrocket. Encourage feedback and reviews, which will help gauge how your product or service is being perceived by the consumers and reveal scope for improvement. Positive testimonials influence potential buyers and convert them into actual sales.

Increase the Knowledge about the Product or Service

Social media platforms allow businesses to describe their brand offerings in great detail, helping consumers understand the product or service correctly and influence them to purchase it. It also helps to promote new additions to the business.

Sahil is a serial entrepreneur and branding specialist. He also serves as a real estate investor and business consultant. He presently serves as the owner of The Brand Castle - Specialist in Search Engine Optimization (SEO), Web Design & Development and more.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship9 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship10 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance2 years ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship2 years ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship3 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.