Social media is a requisite for every business in today’s time. Be it small, medium, or big sized business, digital marketing is no longer an option but a vital component of the marketing campaign and critical to its success. Business coach Javid Niazi-Hoffmann states, “Social media platforms are a boon for businesses as it helps to connect and engage with consumers, increase brand awareness, improve brand loyalty, generate quality leads, amplify sales, and gain a competitive edge.”
Social media offers incredible marketing opportunities, and its influence on a business cannot be undermined. It is an indispensable tool for scaling a business and growing exponentially, especially in current times, which owing to the COVID-19 pandemic, has resulted in the shutting down of physical businesses and a spiked surge in online shopping. Hoffmann has successfully guided and mentored his clients towards expanding their businesses based on employing the right marketing strategies. “Social media marketing is essential to expand your business. It is the most important and least expensive tool in your marketing arsenal. This year, there has been a huge shift in the consumers’ buying behavior, as many have massively adopted e-commerce shopping. Hence, it is an ideal time to strengthen the online presence and leverage the power of social media to boost sales and expand the business,” he explains. Hoffmann shares some of the tactics for expanding the business using social media marketing:
Augment Band Awareness
Social media platforms such as Instagram, Facebook, YouTube, Twitter, and Pinterest are extremely popular among all age groups and help in augmenting brand awareness. Utilize the mediums effectively to generate a buzz and drive traffic towards your business. Targeted advertising helps to retain existing consumers and grow the consumer base. You become visible, you cement your expert status and you have an automated system with which you constantly gain new customers for your business.
Post compelling, creative, and interactive content to attract the target audience. Videos and stories are also an effective way to engage with consumers. Also, partnering with social media influencers to vouch for your brand can lead your sales to skyrocket. Encourage feedback and reviews, which will help gauge how your product or service is being perceived by the consumers and reveal scope for improvement. Positive testimonials influence potential buyers and convert them into actual sales.
Increase the Knowledge about the Product or Service
Social media platforms allow businesses to describe their brand offerings in great detail, helping consumers understand the product or service correctly and influence them to purchase it. It also helps to promote new additions to the business.