As children, we are brought up to think that in order to make it in any sector of the arts industry, it is enough to have talent, a good voice, some acting skill, and things like that. And while all of that is undoubtedly important for your growth as an artist, being good at making music is just the tip of the iceberg.
Gabriel Galinsky, CEO of Forever Current Studios, stopped in for a chat earlier this week. Gabriel has a long history as an accomplished artist. He has been creating music since 2009 and was a part of worldwide famous duo “The Twentys” from 2012 to 2015.
In recent years, he has turned his attention to helping aspiring artists come out of their shell and make profit out of their talent. He is turned his attention to producing, but has not abandoned his original love for songwriting, and still frequently collaborates with his artists on making good music.
Coming from where he is, he was able to give us some unique insight in the fragile connection between art and marketing.
“[Marketing] is everything. In today’s constantly evolving marketplace we have to be on every relevant platform available in order to maximize our reach, while utilizing as many as possible of the newer more advanced marketing tools in order to increase engagement, brand recognition, and build trust with our audience.”
This is something that artists often overlook, mainly because they have this idea that marketing is not their field. And that is technically true. In an ideal world, you should have a dedicated team who takes care of all your marketing for you, and you, as an artist are left to focus on what you do best – creating quality music.
Unfortunately, it is not that simple, and while we live in an era of great artistic opportunity, this also means that artists have a lot more responsibility to build a strong brand, and not just focus on writing good music.
“In today’s fast paced, highly competitive, and highly advanced digital world, you have to capitalize on your marketing and customer retention strategies in order to successfully grow any brand or business,” Galinsky tells us.
He draws attention to a very valid point. If the listener has to choose between you and a million other artists, you need to make it compelling for him, give him some extra reason to choose you. And that’s where marketing and entrepreneurship come into play.
Luckily for struggling artists, Gabriel Galinsky has a brand-new book coming out at the end of August 2020, entitled simply “Getting Paid From Music”. According to the author, it is a thorough and detailed guide to transforming your artistic skill into a lucrative business and will be useful both for artists who are starting out, as well as older professionals who feel they have lost their edge.
Galinsky highlights the importance of taking the time to grow yourself, to learn all you can about the industry, and not just focus on the artistic, creative side.
“Among several more key pieces of advice I could have also offered if we had more time, more than anything, never lose faith.”
Kerwin Rae Shares How He Has Helped Over 100,000 Entrepreneurs Succeed and Grow
Kerwin Rae is Australia’s leading business strategist and high performance specialist helping over 100,000 businesses, in 154 different industries, throughout 11...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Executive Voice2 weeks ago
Devyn Giovengo – The 20-Year Entrepreneur Taking Over The World
Executive Voice5 days ago
Unlock Your Intuition To Make Successful Decisions In Business
Social Media2 weeks ago
How Colin Heaney is Disrupting The Social Media Space in 2020
Executive Voice6 days ago
How This Digital Entrepreneur Went From College Dropout To Massive Success. This Is Emery Holmes !
Entrepreneurship6 days ago
The Entrepreneurs Of Color Disrupting Their Industries
Entrepreneurship2 weeks ago
EX VENTURE- Finding the Perfect Clean Tech Investors
Entrepreneurship1 week ago
How One Man Started a Business in the COVID-19 Age
Health + Fitness7 days ago
Dr. Eddy Dona – Leading Plastic Surgeon, Says ‘Mummy Makeovers’ Are On The Rise During COVID