Connect with us


Gabriel Galinsky: Bridging the Gap Between Entrepreneurship and Music

As children, we are brought up to think that in order to make it in any sector of the arts industry, it is enough to have talent, a good voice, some acting skill, and things like that. And while all of that is undoubtedly important for your growth as an artist, being good at making music is just the tip of the iceberg.

Gabriel Galinsky, CEO of Forever Current Studios, stopped in for a chat earlier this week. Gabriel has a long history as an accomplished artist. He has been creating music since 2009 and was a part of worldwide famous duo “The Twentys” from 2012 to 2015.

In recent years, he has turned his attention to helping aspiring artists come out of their shell and make profit out of their talent. He is turned his attention to producing, but has not abandoned his original love for songwriting, and still frequently collaborates with his artists on making good music.

Coming from where he is, he was able to give us some unique insight in the fragile connection between art and marketing.

“[Marketing] is everything. In today’s constantly evolving marketplace we have to be on every relevant platform available in order to maximize our reach, while utilizing as many as possible of the newer more advanced marketing tools in order to increase engagement, brand recognition, and build trust with our audience.”

This is something that artists often overlook, mainly because they have this idea that marketing is not their field. And that is technically true. In an ideal world, you should have a dedicated team who takes care of all your marketing for you, and you, as an artist are left to focus on what you do best – creating quality music.

Unfortunately, it is not that simple, and while we live in an era of great artistic opportunity, this also means that artists have a lot more responsibility to build a strong brand, and not just focus on writing good music.

“In today’s fast paced, highly competitive, and highly advanced digital world, you have to capitalize on your marketing and customer retention strategies in order to successfully grow any brand or business,” Galinsky tells us.

He draws attention to a very valid point. If the listener has to choose between you and a million other artists, you need to make it compelling for him, give him some extra reason to choose you. And that’s where marketing and entrepreneurship come into play.

Luckily for struggling artists, Gabriel Galinsky has a brand-new book coming out at the end of August 2020, entitled simply “Getting Paid From Music”. According to the author, it is a thorough and detailed guide to transforming your artistic skill into a lucrative business and will be useful both for artists who are starting out, as well as older professionals who feel they have lost their edge.

Galinsky highlights the importance of taking the time to grow yourself, to learn all you can about the industry, and not just focus on the artistic, creative side.

“Among several more key pieces of advice I could have also offered if we had more time, more than anything, never lose faith.”

Barion McQueen is a serial entrepreneur and branding specialist with years of hands-on experience in helping aspiring startups pave their way to professional career success. Barion has acquired a great deal of acclamation & recognition for his work as a digital marketing expert. He shares an incredible passion for transitioning the hard work of aspiring entrepreneurs into proven success stories.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Disrupt Prime Video5 hours ago

Top 3 NFT Projects under 1 ETH | NFT Disruptors Podcast

A non-fungible token (NFT) is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger. NFTs can...

NFT4 days ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News4 weeks ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech1 month ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech2 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.