As children, we are brought up to think that in order to make it in any sector of the arts industry, it is enough to have talent, a good voice, some acting skill, and things like that. And while all of that is undoubtedly important for your growth as an artist, being good at making music is just the tip of the iceberg.
Gabriel Galinsky, CEO of Forever Current Studios, stopped in for a chat earlier this week. Gabriel has a long history as an accomplished artist. He has been creating music since 2009 and was a part of worldwide famous duo “The Twentys” from 2012 to 2015.
In recent years, he has turned his attention to helping aspiring artists come out of their shell and make profit out of their talent. He is turned his attention to producing, but has not abandoned his original love for songwriting, and still frequently collaborates with his artists on making good music.
Coming from where he is, he was able to give us some unique insight in the fragile connection between art and marketing.
“[Marketing] is everything. In today’s constantly evolving marketplace we have to be on every relevant platform available in order to maximize our reach, while utilizing as many as possible of the newer more advanced marketing tools in order to increase engagement, brand recognition, and build trust with our audience.”
This is something that artists often overlook, mainly because they have this idea that marketing is not their field. And that is technically true. In an ideal world, you should have a dedicated team who takes care of all your marketing for you, and you, as an artist are left to focus on what you do best – creating quality music.
Unfortunately, it is not that simple, and while we live in an era of great artistic opportunity, this also means that artists have a lot more responsibility to build a strong brand, and not just focus on writing good music.
“In today’s fast paced, highly competitive, and highly advanced digital world, you have to capitalize on your marketing and customer retention strategies in order to successfully grow any brand or business,” Galinsky tells us.
He draws attention to a very valid point. If the listener has to choose between you and a million other artists, you need to make it compelling for him, give him some extra reason to choose you. And that’s where marketing and entrepreneurship come into play.
Luckily for struggling artists, Gabriel Galinsky has a brand-new book coming out at the end of August 2020, entitled simply “Getting Paid From Music”. According to the author, it is a thorough and detailed guide to transforming your artistic skill into a lucrative business and will be useful both for artists who are starting out, as well as older professionals who feel they have lost their edge.
Galinsky highlights the importance of taking the time to grow yourself, to learn all you can about the industry, and not just focus on the artistic, creative side.
“Among several more key pieces of advice I could have also offered if we had more time, more than anything, never lose faith.”