Connect with us
Apply Now


Gert Christen: Building New Businesses and Incubators for Markets that Badly Need Them

It takes knowledge, skills, and experience for a startup to succeed in today’s business environment. Bringing in a consultant with extensive business knowledge and business-building expertise can be invaluable for helping startups get up and running.

Gert Christen is an entrepreneur and business building expert from San Francisco. He helps companies incubate and grow through design thinking. This involves identifying problems that people are experiencing, as well as finding gaps in the market. He then determines how to use technology to solve these problems by providing services that are currently lacking in the market.

Who is Gert Christen?

Gert’s first job was in Singapore, building and selling RFID solutions. While working there, he realized there were many issues that he didn’t understand,  so he went back home to Switzerland, where he earned his degree in Business Administration. 

Gert continued to gain experience in the RFID industry. He helped automate factories using RFID chips and traveled worldwide, selling millions of RFID chips. This allowed him to sharpen his sales, manufacturing, system integration, project management, and business skills.

Nokia then recruited Gert to be its rollout manager in charge of building two cell phone networks in Switzerland. He learned how to put processes in place, create business structures, focus on creating revenue, and optimize cost savings. In his last job at Nokia, he launched their  app business and scaled it successfully in North- and Latin America.


Helping a Business Grow Through Incubators

Any new business begins as a startup, and needs help to create its first product and find its first customers. This is facilitated through incubation, which should be based on design thinking and other agile methods. Once the first product is successful in the first market, companies need to shift their focus to growth by creating new products and expanding into new markets.

 This is where Gert’s latest venture brings value. At USA Launching Pad, he helps foreign companies who want to expand their business to the USA in an innovative, methodical way. His method focuses on testing five different strategic areas to define the marketing, sales, product, back-office setup, and funding needed to succeed. 

Gert uses his business knowledge and skills in startups and business building to help large companies reinvent themselves and the way they work. This enables them to adapt and keep up with current technology and business trends. He helps them find new and innovative ways to reach, convince, and serve new customers.

As an entrepreneurship lecturer at the University of California, Berkeley, Gert helps shape young minds on the importance of having an entrepreneurial perspective in business. He shares his experience, knowledge, and skills in developing start-ups and incubating new companies through design thinking. He’s passionate about using technology to solve ecological, social, and civic problems.

To create a successful startup, one needs to identify a need in the market and find a way to get paid for filling this need. Gert firmly believes that startups ought to tackle problems, fill gaps in the market, and find innovative ways to make people’s lives more convenient.

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.